Summary: This case study talks in detail about how Entitledarts team worked in solving the client’s problem of building a cohesive brand identity and collaterals.
About the Client
Hatimi Retreats is a hospitality-focused company based in Central West India, specializing in serene homestay experiences for vacationers seeking relaxation. With a strong community-centric approach, Hatimi Retreats emphasizes local engagement and sustainable tourism, making it a unique player in the hospitality industry.
Services Provided: Rooms, Food, Resort Activities
like Pool, Play Area, Vegetable Farming/ Picking, etc…
Industry: Hospitality/ Resort
Location: Matheran, Lonavala, Dumas, Panchgani, Mt. Abu
The Brief
Hatimi Retreats engaged Entitledarts to create a cohesive brand identity that reflects its
values and mission. The objective was:
- To define the brand’s core values
- Create a distinct visual language(Logo, Pattern,etc.) that aligns with its target audience
- Curate a Brand Bible for the client
- Develop marketing collaterals for the same
Brand Strategy & Identity Development
Entitledarts conducted thorough brand research to understand Hatimi Retreats’ customer demographics, brand essence, and competitive landscape. This research was crucial in establishing a foundation for the brand identity, ensuring it aligns with market expectations and consumer preferences
Community Centric Approach
The initial phase involved extensive research to understand the local community, the target audience, and the unique attributes of the properties. Understanding local culture, traditions, and travellers’ expectations was the aim
Defining Brand Values
Based on the research findings, key brand values were defined. Hatimi Retreats emphasizes authenticity, tranquillity, and community involvement, which serve as the foundation for all branding efforts.
Visual Language Development
TA distinct visual language was created to reflect the serene ambience of the properties. This included designing logos, color palettes, and typography that evoke feelings of calmness and connection to nature.
Experiential Touchpoints
The brand strategy encompassed various touchpoints, including the design of marketing materials, social media visuals, and the website. Each element was crafted to communicate the brand’s values and enhance the customer experience.
Engagement Strategies
Hatimi Retreats implemented strategies to engage with the local community, such as collaborating with local artisans and promoting cultural events. This not only strengthens community ties but also enriches the guest.
Feedback and Refinement
The initial phase involved extensive research to understand the local community, the target audience, and the unique attributes of the properties. This included gathering insights on local culture, traditions, and the expectations of travellers seeking a peaceful retreat.
Design
Process
Entitledarts implemented a cohesive visual identity for Hatimi Retreats across logos, brochures, packaging, photography, video, merchandise, engaging social media visuals social media, userfriendly website, and web app, enhancing brand presence and consistency
Hatimi Retreats Value Tree
Entitledarts commenced the branding process for Hatimi Retreats by establishing the foundational brand principles, as these will serve as the core values and guiding tenets of the brand’s identity. The principles are as follows:
Hospitality
Our friendly team greets guests with warmth and affection, urging them to stay longer or revisit to our homes
Sustain-
ability
Hatimi Retreats provides a unique experience blending natural charm, heartfelt hospitality, and spiritual zeal in a serene setting.
Sacred Authenticity
Hatimi Retreats provides a unique experience blending natural charm, heartfelt hospitality, and spiritual zeal in a serene setting.
Trust- worthiness
We maintain clear transparency in communication, pricing, privacy and personal information of our guests ensuring a comfortable stay
Value
Burhani Muslim community-based brand celebrates its values through halal food, traditional meals, and hospitality, while uplifting the community
Introducing Hatimi Retreats- ‘‘Gateway of Serenity’’
Serenity refers to a deep state of calmness in which both mind and soul are at peace. In the context of Hatimi Retreats, it implies a soothing environment that promotes a sense of calm and peacefulness, providing guests a break from the pressure of daily life.
The tagline “Gateway of Serenity” justifies the classic ambiance of Hatimi Retreats and surrounded by the greenery transports the guests to a zone of peace. A place where people can relax alone or with friends and family. These Villas offer the guests spacious walking paths covered with adorable plants to unwind the soul.
Hatimi Logo Story and Pattern
Our logo, an artistically styled tree inspired by Olive and Sidr trees, perfectly reflects our cultural heritage combined with modern elegance. It is a symbol of calm, reflecting the calming environment of our Villas. The pattern for the visual elements of the brand taking parts from the logo and twisting it to create a seamless, elegant and cohesive visual design.
Colour Palette
The Colour Palette for Hatimi Retreats was curated keeping in mind the location of its properties. Properties alongside environments which are heavy on greenery will follow ‘‘Lush Greens’’ palette; Properties alongside environments which are warm, rugged, sandy and rustic will be in ‘‘Golden Sands’’ colour; Properties alongside environments like the coast, sea, lakes or waterfalls will be in “Water Blues’’ colours; Properties alongside hillsides, valleys, mountains and locations at a higher sea level, with wind taking power over most elements wiil have “Windy Peaks’’ colour palette.
The primary colours are as below:
The Secondary colours are as below:
Font(s)
PALANTINIO LINOTYPE
CORBEL
Headline
Palantino Linotype Bold
The font used for headings
Subhead
Palantino Linotype Regular
The font used for sub-headings
Body Copy
Corbel Regular
The font used for body and content will be Corbel regular like this sentence and in a size smaller than both the heading and sub-heading text.
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