About the Client
Services Provided: Kami Home, Kami Sapphire,
Kami Orion, Kami Care
Industry: Hospitality/ Resort
Location: USA, India, China, Philippines
The Brief
- To develop a comprehensive brand strategy that would resonate with target audiences
- Brainstorm brand names and tag lines which justify the security camera product
- Curate a distinctive brand identity for the client
- Develop marketing collaterals for the same
Sapphire Product Strategy
If Sapphire was a person these will be its characteristics
Name: Sapphire
Sex: Female
Introducing Sapphire- ‘‘Circle of Security’’
Sapphire by Kami Vision is an innovative security camera solution that leverages advanced Edge AI technology for real-time monitoring and detection. Designed for easy DIY installation and an ease of scalability, Sapphire provides users with customizable alerts and a user-friendly dashboard, ensuring a tailored security experience. With its focus on privacy and accurate identification of people and vehicles, Sapphire aims to enhance safety across various environments, making it a vital tool for modern security needs.
Logo Explorations
Many interpretations of the ‘S’ of ‘SAPPHIRE’ were explored some of which are illustrated below.
The colour blue was an intuitive default choice, for sapphire jewel is electric blue.
The dotted logo forming the abstract ‘S’ was selected.Each of the dots here represent the ‘Circle of Security’ and hence the tag line. ‘Sapphire’ ensures that it secures the perimeters of the property it’s deployed in, encircling it with its intelligent technology.
Colour Palette Mood Board
Font(s)
Montserrat
Headline
Montserrat Bold
The font used for headings
Subhead
Montserrat Bold
The font used for sub-headings
Body Copy
Montserrat Regular
The font used for body and content will be Corbel regular like this sentence and in a size smaller than both the heading and sub-heading text.
Collaterals
Connect
with us
And make your organization stand out
