Summary: This case study talks in detail about how Entitledarts team worked in solving the client’s problem of making a go to market strategy, build a cohesive brand identity and collaterals.
About the Client
We are dedicated to establishing a leading IT consulting and services firm, with a commitment to actively shaping the industry. These values center on delivering outstanding, client-focused solutions, streamlining procedures, and demonstrating unmatched proficiency in the field of technology and information technology.
Industry: Tech/ IT Staffing
Location: USA, India
The Brief
Northite engaged Entitledarts to create a unified brand identity that would effectively represent the diverse segments of their product offerings. The objective was:
• To develop a comprehensive brand strategy that would resonate with target audiences
• Brainstorm brand names and tag lines which justify the IT Staffing Services
• Curate a distinctive brand identity for the client
• Develop marketing collaterals for the same
Through its partnership with Entitledarts, Northite has successfully built a strong framework for brand visibility and communication. The revamped identity aligns seamlessly with their service offerings and appeals to their target audience, establishing Northite as a frontrunner in the IT recruitment sector.
Northite Logo Explorations
The ideation phase commences with the conceptualization of ideas through sketching on paper. A variety of logotypes are created, employing both original designs and refined adaptations of widely recognized fonts.
Introducing Northite- ‘‘Join. Upskill. Thrive’’
The tagline “Join Upskill Thrive” encapsulates Northite’s commitment to fostering growth and development within the IT recruitment landscape. It invites both candidates and clients to engage in a journey of continuous learning and improvement. In essence, the tagline represents Northite’s philosophy of connecting talent with opportunity while promoting a culture of continuous improvement and collaboration in the IT sector.
Colour Palette Mood Board
Font(s)
Montserrat
Headline
Montserrat Bold
The font used for headings
Subhead
Montserrat Bold
The font used for sub-headings
Body Copy
Montserrat Regular
The font used for body and content will be Corbel regular like this sentence and in a size smaller than both the heading and sub-heading text.
Collaterals
Connect
with us
And make your organization stand out
