Summary: This case study talks in detail about how Entitledarts team worked in solving the client’s problem of making a go to market strategy, build a cohesive brand identity and collaterals.
About the Client
EggPro is an Indian platform dedicated to offering premium egg products and services for both consumers and businesses. The site emphasizes sustainability and innovation within the poultry sector, aiming to improve the egg supply chain. Additionally, EggPro focuses on providing educational resources and support to enhance industry practices.
Services Provided: Online Egg Sales, Nutritional Supplements, Home Delivery Services
Industry: Poultry Farming
Location: India
The Brief
Eggpro engaged Entitledarts to create a cohesive brand identity, focusing on its diverse product offerings in the poultry sector. The objectives included:
• Developing a Comprehensive Brand Strategy
• Brainstorming Brand Names and Taglines
• Curating a Distinctive Brand Identity
• Developing Marketing Collaterals
Through its collaboration with Entitledarts, EggPro has successfully established a robust framework for brand visibility and communication. The revitalized brand identity aligns seamlessly with its diverse product offerings, appealing to health-conscious consumers and businesses alike. This strategic branding initiative positions EggPro as a frontrunner in the poultry industry, enhancing its market presence and fostering trust among its target audience.
Logo Explorations
The ideation phase commences with the conceptualization of ideas through sketching on paper. A variety of logotypes are created, employing both original designs and refined adaptations of widely recognized fonts.
Introducing Nutri Eggs
EggPro’s commitment is to promote health and wellness through high-quality egg products and nutritional supplements. It invites consumers and businesses to embark on a journey of nourishment and empowerment, emphasizing the importance of quality nutrition in everyday life. EggPro’s philosophy is of connecting people with wholesome food options while fostering a culture of health, sustainability, and community engagement in the poultry sector.
Colour Palette Mood Board
Font(s)
Montserrat
Headline
Montserrat Bold
The font used for headings
Subhead
Montserrat Bold
The font used for sub-headings
Body Copy
Montserrat Regular
The font used for body and content will be Corbel regular like this sentence and in a size smaller than both the heading and sub-heading text.
Collaterals
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with us
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