Identity
Branding is to create a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. By branding, we aim to establish a significant and differentiated presence in the market that attracts and retains royal customers.
We not only create a new identity on the surface but we give you a complete solution with logos, right colors, typography, designing the system, photography, illustrations, iconography, data visualization, interactive elements, video and motion and web designing.
We gather as much information as we can about who you are trying to communicate with , who your competition is and where your brand currently stands. By doing this we ensure that the branding is distinct, memorable, scalable and flexible and cohesive.
Basically we help you set up the perceived emotional corporate image for the world.
1
Design Brief
Talking with client and gathering expectations about the Logo. Knowing all about the Logo client wants.
2
Research
Market research, Competitive audit, Brainstorming, Moodboards, Trends/Styles.
3
Sketching
Sketching & experimentaion of concepts. Reflection upon those ideas and filtering out the good/bad
4
Conceptualisation
Creating Vector thorugh the sketches we drew in last step in Adobe Illustrator.
5
Presentation
Initial concepts sent to client to recieve feedback.
6
Revision
Development of concept based upon said feedback. Focusing on refinement, both visually and the message it conveys.
7
Development
Development of the aesthetic, Colour schemes, Typography choices, Layout variations.
8
Finalize Design
Final Logo source files sent to client, AI, EPS, PDF, JPEG PNG.
9
Marketing Materials
Designing Print-Ready marketing materials based on the Colour theme and Product.
