In today’s world, almost everyone who is into investment and independent business knows about crypto. And from crypto comes NFT art. If you have heard about NFTs but don’t know what it is.
NFTs are non-fungible tokens that are basically digital assets or cryptographic assets possessing a unique identification code and metadata which differentiates them from normal fungible tokens.
How does NFT’s work?
Non-Fungible tokens basically means owning a digital asset which is unique and cannot be replaced. These NTFs are a part of Ethereum blockchain and keep track of who’s holding and trading NFT’s.
By the time you read this blog thousands of NFT’s are being traded, among them some are bringing in millions of dollars.
People like to collect Art and NFT is the most popular form of Art which gets sold in millions.
The top 5 NFT works to be sold at a very high rate are:
- The Merge ($ 91.8 Million)
The MERGE was created by one of the famous digital and NFT artists Pak. He has created some of the most iconic artworks. He has built a massive presence in the world of NFT even though his identity still remains a big mystery.
Although he does not expose his identity, his art works are known by all.
Among all the digital assets created, The Merge is the most creative asset. It’s not a static piece of art, but a collection of ‘’masses” people could buy. The more people spend, the larger their ‘masses’ become.
- The First 5000 Days ($ 69 Million)
5000 Days is an artwork made by Beeple which was sold in a first ever digital art auction, at the Christie’s auction house.
Beeple has been making artwork every day since 2007, and not a single day was missed.
All these artworks, together named as ‘Everyday,’ vary in style, medium, content and rely basically more on dystopian or satirical settings.
As per some Artnet, Beeple is the “third most expensive living artist” following the prints of Jeff Koons and David Hockney.
- Clock (52.84 Million)
Clock was created to assist the controversial WikiLeaks founder’s legal fees by digital artists Pak and Julian Assange.
Julian has been imprisoned for several years in the UK, and his situation is vigorously debated among the people who are concerned with privacy and censorship both online & offline.
Clock was dropped in February 2022, and is a simple counter which displays the number of Days Assange has spent imprisoned.
- Human One ($ 28.9 Million)
Human One is another NFT from Beeple, though it’s not the most expensive creation from the artist’s side, but it surely is their most unique artwork.
In contrast with most of the NFTs which are purely digital artwork, Human One is a hybrid art that combines physical elements as-well.
It is a human-sized sculpture made of polished aluminum, mahogany wood, and four video screens creating a combined resolution of 16k.
- CryptoPunk #7523 ($11.7 Million)
CryptoPunk is a digital avatar made in such a way that it looks like it’s a picture which gets pixelated, when zoomed too much.
This particular avatar was bought at a whopping price of nearly $12 Million.
It was purchased by DraftKing’s shareholder Shalom Meckenzie.
CryptoPunk #7523 is a part of the Alien series. The NFT has a display of a boy wearing a red beanie, a gold earring and a face mask with a very rare Alienskin.
No wonder it is one of the most unique, iconic and expensive artworks in the digital avatar field.
You never know what pure Diamond is unless you try it out, as for anything that’s rare, unique and one of its kind always has its value which can skyrocket anytime and anywhere. NFTs is a place where artists are appreciated for their art work which is not only beautiful but alway a very valuable asset that can make you a millionaire anytime.
Marketing is a way to get your business in front of the audience; tell them who you are, what you do, and how could you benefit them. Marketing is truly as simple as that, but the market is highly saturated, and when every brand uses the same age-old marketing tactics, consumers get baffled, and sales decline. Consumers, these days, love personalized messages rather than a generic piece of advertisement, the demand for instant communication with the business and quick decision-making. To keep up with the ever-changing consumer behaviour, businesses need to keep up with the latest marketing trends. To help you ace up your marketing strategy, here we have compiled the latest digital marketing trends for 2021 and 2022.
1.Personalized Marketing
2.Marketing Automation
3.AI-Integrated Marketing
4.Voice Search Optimization
5.Multichannel Marketing
6.Micro-influencer Marketing
7.Leverage User-Generated Content
1.PERSONALIZED MARKETING
Imagine going to a party or a conference, and the host welcomes you personally among the crowd of guests. How do you feel at that moment? It makes you feel the importance the host has given you out of all the other guests. The same is with your consumers.
Consumers love it when you send them personalized messages rather than bombarding their screens with generic advertisements that have nothing to do with them. Personalization not only means sending common mail to all consumers by only changing the names of the receivers.
Personalization is when someone visits your website for the first time, encourage them to a welcome offer. Send personalized birthday or anniversary wishes to your consumers along with special discounts. Run loyalty programs and reward your customers on reaching the different milestones. Show them recommendations based on their interests and previous behaviors.
A study by Accenture reports that 91% of consumers are likely to buy from a business that sends recommendations relevant to them. This stat clearly indicates how lucrative personalized marketing can be to skyrocket sales.
Right from your CTAs to the landing page copy, every piece of content must be hyper-targeted to the exact consumer that increases the chance of conversions. Before drafting personalized content, it is important to draft your target audience and define your ideal buyer persona.
2.MARKETING AUTOMATION
Do you think you can stay online all 24 hours and perform every marketing task manually? This will consume maximum of your precious time that could be well utilized in expanding your business, improving your services and implementing new forms of marketing strategies. To reduce your marketing workload and generate better results, switch towards marketing automation.
Marketing automation is as simple as scheduling your social media posts to automatically responding to social media comments. You can use automation tools for lead generation wherein you offer a welcome gift to the first time visitor of your website, and as soon as the person enters his/her email in the box, the email containing the gift reaches their mailbox shortly and also their mail gets populated in your mailing list to send personalized emails in future.
A recent study found that 80% of businesses that used marketing automation received increased leads and higher conversions via automated lead nurturing. Marketing automation is also used to target the abandoned carts and motivate the consumer to purchase by offering personalized offers or discounts. Automation tasks are made even simpler and easier with the help of AI.
3.AI-INTEGRATED MARKETING
Artificial Intelligence is when machines perform complex tasks with an intelligence of the like of a human. People have a misconception that AI is something only related to complex scientific or engineering tasks, but the reality is AI is being integrated into the marketing strategies by popular brands across the globe to boost the marketing ROI.
According to the reports of Narrative Science, 80% of business and tech leaders say AI boosts business productivity. AI can be used for marketing automation, data analysis, learn customer preferences, find & leverage the latest trends in the market.
AI is used to re-target the abandoned carts, analyze consumer behavior and target them with recommendations accordingly. To put it simply, the personalization and automation of marketing get achieved via AI.
One of the best real-time examples of AI being used to personalize content is the home feed of Netflix. The biggest driving factor in the popularity of this OTT platform is it gives personalized recommendations to every user, and the shows recommended to every user along with the thumbnails of those shows are unique and different for every user. Thus AI has paved way for the grand success of platforms like Netflix.
4.VOICE SEARCH OPTIMIZATION
The usage of voice searches have increased exponentially in recent times and this derives from the fact that people are highly engaging with digital voice assistants like Amazon Alexa or Google Assistant. When performing voice searches, people usually speak lengthy sentences and hence target long-tail keywords and keep your content in a simple, conversational tone. Optimize your content for voice search to boost your visibility on search results.
5.MULTICHANNEL MARKETING
Your consumers could be anywhere, and they want you to be everywhere they are. Whether it is the various social media channels, blog, website, emails, podcast, etc., have a presence at every digital channel for the convenience of your consumer to make a decision. For this matter, you must also consider advertising on OTT as most of the audience is present on these platforms today. Leverage every channel to get the most out of your marketing efforts.
6.MICRO-INFLUENCER MARKETING
An influencer is a common word for the digitally savvy people of today. Influencers are those who have the capability of driving decisions of the audience based on their content. Brands usually collaborate with big celebrities and influencers to grow their brand awareness and drive conversions.
However, it is not guaranteed that a mere collaboration with a bigger celebrity with millions of followers will bring you sales. It is seen that even the most popular celebrities with millions of followers hardly have a better engagement on their social media posts that fails your influencer marketing goals.
You can collaborate with micro-influencers with a decent number of followers but a higher engagement on social media posts. In the recent micro-influencers have brought significant sales for brands they have collaborated with. So next time you think for an influencer collaborative marketing, do not focus only on the number of followers they have but consider who their audience is, whether their audience falls in your target audience and how much is their engagement ratio.
7.LEVERAGE USER-GENERATED CONTENT
Sometimes, you can market your brand without creating content rather than simply leveraging the content that the users create. The user-generated content includes the online reviews and recommendations that your consumers leave after purchasing a product/service from your business.
UGC content can be generated by conducting online contests that motivate the users to repost your brand post on their social media stories or make short videos promoting your product, etc., that generates brand awareness. UGC is one of the most authentic and reliable forms of marketing that drive better customer response as it is a form of virtual word-of-mouth marketing.
Digital marketing has only changed the landscape of marketing to using the Internet however the basic principles of marketing remain the same. The only cue to get the most of your marketing efforts is by leveraging the latest trends in the market. Connect with us Entitledarts to amp up your marketing strategies with state-of-the-art marketing strategies and tools that boost your business revenue.
The evolution of the Internet made things convenient, and shopping is no exception to it. The whole world has come to your fingertips, and wherever you are, you can buy anything from around the world with a few clicks. Shopping has become even more convenient with the online reviews that play a key role in decision-making. 90% of online shoppers check the online reviews before making a decision, and that narrates how vital consumer reviews are for your business. If you still do not consider encouraging customers to leave reviews, here are a few reasons to do it.
REVIEWS BUILD CREDIBILITY FOR YOUR BUSINESS
These days, people look for online reviews before making a purchase. If your business has reviews online, no matter positive or neutral, people trust that it is a genuine business and give it a try. The reviews you get on the digital space build an identity for your business or brand among the audience.
1.THEY GUIDE CONSUMER’S DECISION MAKING
These days when you look out to purchase any product or service, you will find hundreds of alternate businesses dealing in the same. This leaves the end consumers baffled about making the decisions. Let’s look into a simple daily life example. Assume you are looking to buy a photo frame, and you search for it online on a marketplace like Amazon and find a frame of your choice. Further, when you decide to buy it, you find another seller in the suggestions section who is selling the same photo frame. If both the sellers are selling the product at a similar price range, how will you decide where to buy it?
At this juncture, a consumer usually looks for the reviews and ratings on the seller’s page or their product page. If there is a better rating for Seller 1 and more positive reviews than Seller 2, you as a consumer would decide on buying it from Seller 1. That is the impact of reviews on consumers that guide their decision-making process, and hence you must maintain better ratings and positive reviews for your business and products.
2.YOUR CONSUMERS TRUST REVIEWS
Earlier, people used to buy what their friends or family suggested or recommended. Now, people trust the reviews that are left online. Though the reviews are given by strangers whom the consumer does not even know, still a consumer trusts another consumer’s reviews because they like to play safe. In a survey, 94% of online shoppers admitted that a negative review convinced them to avoid visiting a business. This makes it crucial for businesses to get more positive reviews and build trust among the consumers.
3.REVIEWS BOOST YOUR RANKING
Do you know how lucrative it is to occupy higher ranks on search engine results? When users do not go beyond the first or second search result, you cannot expect them to travel to the second or third results page, and hence your ultimate goal should be to seal a spot on the top of the results. If you do not wish to spend much on advertising and look to grow your search rankings organically, many SEO factors contribute to higher search rankings. One among those is the consumer reviews.
When Google returns local business results, it usually ranks the businesses with higher ratings or better reviews. Reviews and ratings account for nearly 10% of SEO ranking criteria, and hence it is a convenient way for you to boost your visibility. After all, only when your business website will be visible to people, they will consider your product/services. Thus, start receiving reviews from your consumers at the earliest.
4.REVIEWS PROVIDE FREE ORGANIC MARKETING
Have you heard about word-of-mouth marketing? It is when someone recommends you a product/service that they have tried and liked. Online reviews serve the same purpose, as they tell the consumers that a particular business is trustworthy and the products/services are worth giving a try. There are many popular brands like Tesla or Tupperware that do not run commercial advertisements, yet have a skyrocketed sales solely because of word-of-mouth marketing.
5.REVIEWS GIVE CONSUMERS A VOICE
Consumers are an important asset to any business, and consumers love when you treat them in the same way. When you encourage your consumers to share their experience and leave genuine feedback about your service, they feel their importance. It strengthens your business-customer relationship, and that wins you better ratings as well.
6.REVIEWS HELP YOU BUILD BETTER CONSUMER RELATIONSHIPS
When you ask customers to leave genuine reviews, you must be ready to receive reviews mixed with criticism, appreciation and suggestions. When there is a combination of positive, negative and neutral reviews, the reviews section looks more genuine rather than a fabricated or spammy review section. These reviews give you an insight into what the consumer wants and where does your service lag, giving you a lucrative chance to improve your service and skyrocket your sales.
Look for a positive approach in every scenario. When you receive criticism or a negative review, analyse the issue faced by the user and rectify it. There are three direct benefits of doing this.
- Firstly, if one or two consumers have faced the issue, it is possible that many would have faced it, but only one or two have voiced their opinion. This gives you a chance to improve the quality of your product/service, making it more user-friendly, boosting your sales that would have otherwise been impossible.
- Secondly, when you address consumer’s issues in the reviews and provide the required solutions, the relationship between you and the consumer strengthens, and they return to you in future.
- Finally, when new prospects visit your business and find how you value consumers’ reviews and provide them with timely solutions, they get impressed by your customer service and consider buying from you.
What you tell about your brand is less effective than what your consumers have to tell about your brand. Your business is different from your brand as a brand projects a more humanistic approach to marketing. A brand is of the consumers, for the consumers and by the consumers and hence, value every consumer’s review to build a successful brand.
Though it might be tricky to get reviews from your customers during the initial days of your business, you can play with a few marketing gimmicks to get it done. For example, encourage your customers to leave a review about your business in return for a discount coupon or loyalty points or reward points. Once you get a few reviews, there is no looking back as reviews generate more reviews. If you are looking to grow your business with top-notch UI/UX designs, marketing and IT services, feel free to connect with Entitledarts that has helped several businesses across the globe to boost their revenue and customer relationship.
Social media is the gateway that drives brand awareness, acts as a lead magnet and boosts your sales. It is one of the best places to drive increased organic traffic to your business and boost your search rankings. But the social media is highly saturated, and for boosting your visibility to the maximum of your target audience, your content must get viral. Any form of content ranging from a kid’s dance to a brand’s marketing campaign to a relatable tweet, anything can go viral overnight, making social media a mysterious place. The only rule to content virality on social media so far is leveraging the interest of the audience. It’s a little tough to get your social media content to go viral, but following the below-mentioned steps, you can drive millions of eyeballs to drop on your content.
1.CRAFT HIGH-QUALITY CONTENT TAILORED TO THE PLATFORM
Though you put your heart and soul to create brilliant content, it does not get the expected reach and engagement. It might be because you crafted it from your perspective rather than comprehending the audience’s perspective. The audience loves high-quality content that is fascinatingly crafted without compromising on quality. For instance, if you are using images or videos, higher quality visuals attract the audience and retain their attention for a long.
Secondly, always optimize your content tailoring to the concerned social media platforms. Different forms of content work better on different social networking sites. For example, Reels work great on Instagram these days, Idea pins have become a coveted spot on Pinterest, etc. Repurpose your content into various forms that align with the visibility of the platform that you post it on.
2. HOOK YOUR AUDIENCE WITHIN SECONDS
Social media audiences love to consume short-form content that provides information/entertainment within a few seconds. If you can impress them with the initial sight of the post, they’ll interact with your content otherwise, just scroll through the feed. Whether it’s a video, carousel or a single-image post, the initial visual should be attractive enough to make people stop, look and interact with the content. Impressive graphic designs boost the reach of your business and get better engagement on social media.
Stunning visuals are one of the best ways to get increased eyeballs rolling over your content. Catchy captions and copies of the graphics are yet another way to grab attention. Combine both of these to make your content travel the extra mile.
In the course of hooking the audience, do not use clickbait titles or such negative practices that can, in turn, have a poor impact on your long-term reach. You would remember the various clickbait titles you came across on YouTube. Once or twice you might have clicked through it out of curiosity to find nothing relevant in the video. You might have either disliked the video, reported it or never returned to the channel any time in future. The same is the experience with the audience and hence avoid clickbait content that affects your long-term growth on social media.
3.INVOKE EMOTIONAL RESPONSE
If your content appeals to the audience’s emotions and relate to their experiences and pain points, you have probably struck the right chord. If you look at the viral posts on social media, a maximum of them is something that the audience resonates with. Entertaining, informative and problem-solving content are the ones that generate good traction. It’s essential to remember that your content must be appealing to the human audience on social media and not the algorithm. Social media algorithm intends to keep the maximum of its users active on the platform, and hence if you can drive the audience to your content and generate engagement, the algorithm will promote your content too.
4.CONTENT MUST HAVE A SHAREABILITY FACTOR
Content that is highly saved and shared is considered a successful one because the higher it gets shared, the higher its chances for getting viral. And again, a post will be shared maximum if it adds value to the people. Platforms like Instagram promote highly shared posts on the explore page that brings increased traffic from people out of your community. It not only makes your content go viral but also boosts your brand awareness.
5.COLLABORATE WITH INFLUENCERS
When you collaborate with influencers having a better engagement rate, your brand visibility increases, and if the content is impressive enough to cater to the interest of audiences, it will get viral. However, even celebrities with million followers sometimes could not bring better results because of poor engagement to follower ratio. Only when a post has higher engagement, its reach will go beyond your follower community.
6.GO BY THE TRENDS
These days you can find that every other week new social media trends erupt. These trends mostly erupt out of nowhere but take the whole Internet by storm. You would probably remember the Binod trend that went enormously viral a few months back. Try to leverage the latest social media trends by aligning your brand value and messaging to the trending post concept. Millennials and Gen Zs are highly devoted to moment marketing and social media trends, hence leverage these to render your content viral all over the Internet.
If you are aware of the interests of your target audience and cater content accordingly, the reach of your social media page will keep increasing to the extent of your content going viral. Momentous virality is good, but it would be better if the brand visibility sustains even after the days of getting viral. Consistency of content that is curated according to your audience’s interest will always bring lucrative results. If you wish to gain an upper hand in the social media game, connect with Entitledarts, the best digital marketing agency in Hyderabad, India. We help brands boost their visibility, reach, leads and conversions with top-notch social media marketing solutions.
