The dynamic digital landscape is posing many challenges to the stakeholders. One of them is holding the attention of the visitors to the website. The website’s design and maneuverability contribute immensely to overcome this challenge. These two qualities of a website are timeless in this ever-changing space.  

 

Websites are one-stop destinations for users to understand the services and products the company offers. It needs to be interactive, engaging, and easy to navigate. Companies follow many visual tricks to hold the attention of the user. Of the very many design tricks, there are some web design trends of 2022 that are making a lot of noise. 

 

Here are a few of those web layout trends. 

 

1.Dark UIs: The dark color theme of the web layout is one of the popular design trends of 2022. It is easy on the eyes and looks sophisticated at the same time. With the number of color options available, designing a corporate web page and keeping up with the trends is very challenging. Hence, a design with a single-color option kickstarts the creative process and also has an aesthetic appearance.  

 

2.Mega Menus: This web design layout is an ideal option for websites with more pages like e-commerce sites. This website design trend makes the comprehensive menu box easy to read and navigate. It is user-friendly and improves the overall visual experience.  

 

3.Voice Assistants: According to surveys conducted by Google, 27% of the users use voice search and this number would continue to grow. This underlines the importance of having a voice assistant on a webpage. Though this is a design trend of 2022 for a landing page, it is an essential feature for the years to come. It makes browsing and navigation easier.  

 

4.Chatbot: This is one of the common ways users are communicating with companies. It is easy as it provides instant response. This way the companies can understand their potential customers and make changes to their services and products accordingly. It is an efficient query management system. This keeps a track of the grievances and needs of the customers.  

 

5.Split Screen and Bold Text: The typography on the website needs to be unusual and attention-grabbing. The split screen design of the page is gaining more attention as the imagery and text are clearly visible and improves the visual experience. The split on the page with text on one side and graphic on the other draws the attention of the user and makes it reads to read.  

 

These are some of the basic web layout trends that are thriving in the digital world. The key to designing the best landing page or website is to find the right mix of these trends that suit the organization’s functionality.  

 

We at Entitledarts study the trends regularly and come up with designs. We try to bring together the trending patterns and the company aesthetics in the best way possible. Hence, we wish to design websites that cater to the needs of the company and enhance customer engagement.  

 

In today’s world, almost everyone who is into investment and independent business knows about crypto. And from crypto comes NFT art. If you have heard about NFTs but don’t know what it is. 

NFTs are non-fungible tokens that are basically digital assets or cryptographic assets possessing a unique identification code and metadata which differentiates them from normal fungible tokens.  

 

How does NFT’s work?  

Non-Fungible tokens basically means owning a digital asset which is unique and cannot be replaced. These NTFs are a part of Ethereum blockchain and keep track of who’s holding and trading NFT’s.  

By the time you read this blog thousands of NFT’s are being traded, among them some are bringing in millions of dollars. 

People like to collect Art and NFT is the most popular form of Art which gets sold in millions.
 

The top 5 NFT works to be sold at a very high rate are:
 

1. The Merge ($ 91.8 Million)  

The MERGE was created by one of the famous digital and NFT artists Pak. He has created some of the most iconic artworks. He has built a massive presence in the world of NFT even though his identity still remains a big mystery.  

Although he does not expose his identity, his art works are known by all.  

Among all the digital assets created, The Merge is the most creative asset. It’s not a static piece of art, but a collection of ‘’masses” people could buy. The more people spend, the larger their ‘masses’ become.  

 

2. The First 5000 Days ($ 69 Million) 

5000 Days is an artwork made by Beeple which was sold in a first ever digital art auction, at the Christie’s auction house.  

Beeple has been making artwork every day since 2007, and not a single day was missed.  

All these artworks, together named as ‘Everyday,’ vary in style, medium, content and rely basically more on dystopian or satirical settings.  

As per some Artnet,  Beeple is the “third most expensive living artist” following the prints of Jeff Koons and David Hockney.  

 

3. Clock (52.84 Million) 

Clock was created to assist the controversial WikiLeaks founder’s legal fees by digital artists Pak and Julian Assange.  

Julian has been imprisoned for several years in the UK, and his situation is vigorously debated among the people who are concerned with privacy and censorship both online & offline.  

Clock was dropped in February 2022, and is a simple counter which displays the number of Days Assange has spent imprisoned.  

  

4. Human One ($ 28.9 Million) 

Human One is another NFT from Beeple, though it’s not the most expensive creation from the artist’s side, but it surely is their most unique artwork.  

In contrast with most of the NFTs which are purely digital artwork, Human One is a hybrid art that combines physical elements as-well.  

It is a human-sized sculpture made of polished aluminum, mahogany wood, and four video screens creating a combined resolution of 16k.  

 

5. CryptoPunk #7523 ($11.7 Million) 

 

CryptoPunk is a digital avatar made in such a way that it looks like it’s a picture which gets pixelated, when zoomed too much.  

This particular avatar was bought at a whopping price of nearly $12 Million.  

It was purchased by DraftKing’s shareholder Shalom Meckenzie.  

CryptoPunk #7523 is a part of the Alien series. The NFT has a display of a boy wearing a red beanie, a gold earring and a face mask with a very rare Alienskin. 

No wonder it is one of the most unique, iconic and expensive artworks in the digital avatar field. 

You never know what pure Diamond is unless you try it out, as for anything that’s rare, unique and one of its kind always has its value which can skyrocket anytime and anywhere. NFTs is a place where artists are appreciated for their art work which is not only beautiful but alway a very valuable asset that can make you a millionaire anytime. 

Looking for a blog post to understand the difference between a graphic designer and a logo designer? If so, this article will be useful for you. 

People who run businesses believe that a brand is defined by logos, headlines, and business cards. But it is a complete myth. To run the company, you have to understand the distinction between graphic design and logo. It is the first step toward developing a distinctive, strong, and active brand.
 

Who is a graphic designer?  

 

Graphic designers handle all visual solutions for the brand creation process. They are the defenders of your visual brand, ensuring that whatever is released visually remains consistent across all platforms. Anything done by skilled graphic designers for your business is term a graphic design.  

A graphic designer who can translate ideas into something palpable and tangible makes the most significant contribution to visual design branding. However, they should also be involved throughout the entire process. 

 

Who is a logo designer?  

 

A logo is a visual mark that quickly identifies a business, a commercial product, or any other private and public organization. It is one of the methods to set a company out in a crowded environment full of graphic elements vying for our attention while every ad plays. A logo includes graphics, colors, symbols, and typographies. It is a graphical element that is a part of a company’s visual identity.   

 

What is the job of graphic designer and logo designer? 

 

Graphic designer  

A graphic designer may produce an outcome by combing typography, pictures, and space. A graphic designer is responsible for creating visual and communication products such as banners, posters, letterheads, and business cards. Its sphere of activity is so broad that component graphic designers should also have theoretical design abilities and be incredibly creative and versatile. 

Skilled graphic designers must have a good knowledge of various design solutions and have a creative mindset.  

 

Logo designer  

A logo designer’s job is pretty simple than the graphic designer. A logo designer generates a design product, but the most critical component is logo serves numerous functions. Additionally, it implies that the logo designers must have theoretical knowledge of their respective designs. It is also true that the logo seems to be tiny, but the design must have a good top look and attract the audience.  

Its worth is inversely proportional to its physical size; the importance of a logo designer cannot be overstated.  

 

What is common between graphic designers and logo designers?  

 

• Both logo and graphic designers are experts in their fields.  

A typical person has no idea how extensive the design field is, and graphic or logo designer conjures up images of design specialists in their thoughts. They are somewhat correct, but it is merely a surface level of thinking. Design is a vast subject, and there is no such thing as a pure designer anymore since no one has the intellectual capacity to be an expert in all design domains. 

 

• The logo design cannot be completed without graphic design. 

Graphic designers are skilled in creating logos so that they may make them. It’s a superficial appraisal. Even though a logo is merely a graphic design, it has substantial marketing and commercial value. It’s impossible to create a successful logo if the graphic designer doesn’t understand marketing principles. 

 

• Designers of logos are also graphic designers. 

The logo and graphic designers’ field are tricky because the company brand is entirely dependent on them. Some people have masters in graphic and logo designing, but only a few are eligible. It is easy to relate this fact with the ability of all graphic designers to generate good logos and all logo crafters to create fantastic visual design products in this context.  

 

Conclusion
 

A graphic designer differs from a logo designer, yet they have many similar characteristics. Therefore, it’s understandable that some people don’t distinguish between them. On the other hand, as bloggers and designers, our responsibility is to educate the audience. I hope you will enjoy our efforts, and it would be fantastic if you could share your comments with us. 

 

NFT is the platform where you can show your creativity without any interruption. NFT also proves that you can earn money with your skills and creativity. If we talk about selfies, let us tell you that you can quickly turn your selfies into an NFT.  

NFTs can be made from photos on your hard drive and sold. Many photographers, however, are still unsure how to do so, believing that NFTs, like blockchain technology, are too sophisticated and difficult to grasp. 

 

What is an NFT?
 

Blockchain has been the most important term in the corporate world in recent years. The relevance of blockchain is only growing as numerous company models effectively integrate blockchain technology into their traditional business processes. 

Non-fungible Tokens (or NFTs) are a popular blockchain solution that allows users to keep Ethereum network addresses. NFTs are distinct in nature due to the word “non-fungible,” which distinguishes them from the broader notion of a fungible cryptocurrency and may have numerous copies. 

 

What type of selfie can you use as NFTs? 

 

Firstly, you can use any type of selfie or photo as NFT as if you are freely picking the image as you can, but you cannot sell it at the same price. If you choose excellent photographs, you’ll have a better possibility of making money from NFT. 

You can utilize a photo from your collection in its current state. You may make an NFT out of your picture by turning it into a fine art image. Another option is to make the photo animated.  

You may animate your photos using simple animation apps like Plotagraph or PhotoMirage. You may also make an HDR version of your current image. Consider what kinds of photographs individuals would like to gather and show off on their computer or a larger screen on the wall.  

What kind of non-digital images do individuals collect? How can you use editing to make your pictures stand out? Consider using a combination of media. Look for inspiration in marketplaces. 

 

Animating photos  

 

Several animation packages are available; some are specific photo animation applications, while others, such as After Effects, are animation programs that you can use to animate images. 

When animating, keep in mind that you should visually match the beginning and end of a photo to ensure it appears to loop indefinitely and not just to create a movie clip that abruptly starts and stops at the beginning. Photo animation applications make this more accessible because they include such functionalities. You’d have to make one that repeats a little before cutting it down in other applications, such as After Effects. 

 

After Effect  

 

To animate a photo in After Effects, perform the following: 

• Cut out components of the photo you wish to move against a background in Photoshop first. 

• Patch the background using a clone/healing brush. 
• Blur the new layer’s borders 
• Continue with as many layers as you’d want to animate. 
• Create a composition in After Effects using the layered PSD file. 
• Compose ahead of time 

• parent layers to upper levels in the hierarchy 
• Make adjustments to the anchor points 

 

PhotoMirage   

 

To animate a photo in PhotoMirage, follow the instructions carefully: 

 

• Open your photo in PhotoMirage. 
• Using the arrow tool, draw arrows where you want movement (long arrow = fast movement). 
• Select places you don’t want to move to with the anchor point tool (place along object edges) 

• To keep sections stationary, use the mask button (similar to anchors) 
• To test animation, use the play button. 
• To change the speed, use the speed slider. 
• To correct any difficulties, edit and reposition your anchors and arrows. 
• Delete any anchors or arrows you don’t want. 

• To move numerous points at once, use the selecting tool. 
• Save an editable project file by using the save button. 
• To export animation, click the export button. 
• Use MP4, 25fps or 30fps, and HQ settings. 
• You can experiment with loop time (between 6 and 10 seconds) 

• Play the animation on an external video player set to loop to test. 

 

Can you turn physical art into NFT? 

 

The most apparent response to this question that everyone wants to hear is yes, given the hoopla around the notion of NFT. However, it is not as straightforward as that. This question has two possible answers: yes and no. 

Taking a picture of your physical work is the only way to turn it into an NFT. As a result, you had to make a digital replica of your physical art at some point. Now that it’s evident that you need to digitalize NFT physical art let’s talk about why you need to convert your physical art piece to an NFT and if it will make you more money than the actual art piece. 

Obtaining the same value 

 

Many individuals wonder whether converting their artwork into an NFT will provide them with the same, if not more, value. This question has a straightforward answer. It’s entirely up to the buyer community.  

People online may not be satisfied with the artwork and quality you supplied to your offline consumers and generated traction. It would result in reduced total pricing for your NFT compared to the physical worth of your goods. 

 

NFT is new in the digital world, and undoubtedly, people have a next-level craze with NFT. If you are also one of them who just learned about the NFT space and did not have any idea to buy one or what to glimpse at? What can you do in a particular project that looks better than others? Who is the right person to follow? There are blunders of questions that arise in your mind when you make up your mind to start the NFT project. In this blog post, we will help you around and describe every tiny detail related to the NFT project.   

 

What is an NFT? 

 

Before we take the first step closer, you must have basic knowledge of it; NFT stands for the non-fungible token, which means that these works of art are created by non-interchangeable data units recorded on a digital ledger. To verify the ownership, they use blockchain technology. NFTs, like traditional works of art, are collectable digital assets with real-world value.
 

You all must conduct your research, just like any other investing strategy. We are not experts in the NFT arena, so please don’t consider what we say here as gospel. 

 

Brands should align with your interests.  

 

One of the keys to NFT investing is to put your money into a project that interests you rather than speculating on the stock market. Because NFTs have inherent worth, they can appreciate or depreciate at any time based on market conditions. You might be interested in learning more about the NFT project’s underlying technology, smart contract, or success story.  

A project that piques your interest will remain significant to you for years to come, even if its value diminishes. Consider a collection that provides you entry to an NFT club on a first-come, first-served basis. It’s a work you’ll be happy to display in the future on virtual platforms. 

NFTs and multiverses are on fire. Ape Yacht Club and Cryptopunks have pioneered a brand-new digital market of crypto knickknacks. The NFT sales have surpassed USD 19 BILLION, ACCORDING TO CoinMarketCap. Direct sales accounted for 57% of these totals. The idea is to buy it initially and make a tidy profit from NFT. We knew not all NFTs would thrive. We are in high gear, and some may not accomplish it.  

Below, we will describe the best five NFT projects that will help you in the future. Read below:
 

Twitter  

Without a doubt, Twitter is the king and the home of NFTs. It is one of the finest sites to learn about forthcoming projects, explore its networks, and stay current on specific projects. It’s straightforward to find projects on Twitter, and it’s also a great way to promote your own NFTs and collectors. 

Simply utilizing the hashtags #NFT, #nftart or #NFTCommunity can lead you down the NFT Twitter rabbit hole, where another NFT network is super active. 

 

Discord  

Discord is an ideal location to locate NFT projects. NFT initiatives, groups, or influencers each have their Discord server. There are primarily private, invite-only places with Discord’s text/voice/video chat service. This emphasis on groups with shared interests distinguishes them from other platforms. 

 

Nansen.ai 

Every time we hear from others, data is king. Using data to uncover the next hidden gem is also a terrific approach method. Nansen is an Ethereum analytics tool that integrates on-chain data with a vast and ever-expanding database of millions of wallet labels. Jacob Van wrote an excellent blog entry about using Nansen to its full potential, detailing how Mevcollector transformed 11ETH into 862ETH in little under 33 days. 

 

RyzeNFT 

RyzeNFT is an official Chrome extension built by the Ryzensolutions team to make your life simpler in the NFT arena. Although this “add-on” is on the pricey side, you will receive a lot of bang for your bucks. Why? This add-on offers features like a rarity analyzer, drop finder, auto click, tokens finder, etc. 

 

What are the essential steps I need to look for 

If you have decided to invest money in the NFT, you must spend more time learning. It takes some time to identify substantial projects in the NFT area, but if you are ready to put some extra into it, there is a greater chance of finding suitable projects skyrocketing.  

 

• Traction is the ability to move (social, discord, influencers, etc.) 
• Team (those who make the project successful) 
• Sales (number of deals and price change in the last few days/weeks)
   

To make your doubt clear, you have to go depth of NFT projects and have to deeply search the below-mentioned points,
 

• Road maps or white paper 
• Founders  
• Social presence  
• Community 
• Reach  

• Sign of a good project 
• Daily tactics 

 

Conclusion
 

NFTs are unquestionably here to stay. As more businesses enter the fray, a slew of new ventures emerges. NFTs are being adopted by social media platforms, influencers, and even big-name companies like Budweiser. 

 

 

Social media has become a gold mine for businesses and content creators. The lifestyle and the decisions of Millennials and Gen Z consumers these days get highly inspired by the social media trends and the popular content creators on these platforms who are known as influencers. Influencers have the skill and the power to drive awareness and interest among the audience for a particular product/service.  

 

If you consider business networking, the best platform would be LinkedIn that accounts for 80% of B2B leads. Thus becoming an influencer on LinkedIn could be highly lucrative for your brand and your business. But becoming an influencer on LinkedIn is not as easy as said. It takes time, effort and brilliant strategy to become an influencer. Here is a detailed guide to become a thought leader in your industry and establish yourself as a LinkedIn influencer. 

 

These days you will find influencers on all social media platforms like Instagram influencers, TikTok influencers, etc., as influencer marketing has become mainstream. Earlier, the LinkedIn platform had selected a few industry leaders as the influencers, including them in the influencer program. However, a few of these profiles were not quite active on the platform, and the LinkedIn audience started following new influencers who created brilliant content consistently. So here are the steps that will help you propel your LinkedIn profile as an influencer. 

 

1.LAUNCH A RIGHT PROFILE 

As you know, LinkedIn is primarily a business social network, hence your profile must align with business goals. Keep your profile updated with your profession, expertise, career hierarchy, achievements and contact details. In the ‘About’ section, include a crisp overview of your services and expertise while removing the unnecessary fluff.  

 

Include a professional-looking profile picture and your services or your business card in the banner. Your profile should be such that whoever visits it gets a quick overview of who you are, what you do and how you can help them. Do not forget to attach the links to your website or portfolio. 

 

2.BUILD A PERSONAL BRAND 

Branding is not only associated with a business; a personal brand is something that works wonders on the LinkedIn platform. Whether you are a CEO of a reputed company, startup founder, employee or freelancer, it is necessary to build a personal brand for yourself to excel on this business network.  

 

A personal brand is building a unique identity of oneself that makes you stand apart from the crowd. Your brand must speak of your excellence, your personality, and it must be something that people look up to and love to interact with.  

 

While building your brand, the foremost requirement is to identify your niche. Initially, explore diverse fields and settle on one that you find the most interesting and aligning with your passion. Once you find your niche, create valuable content and establish thought leadership in that particular niche. The work you do, the results you put out speak about your brand.   

 

3.ADD VALUE TO THE AUDIENCE  

After you find your niche, it is time to create content. The content you create should be something that imparts value to the audience. Do not create salesy or promotional content in the initial stage. Share value-driven content like how-to, the challenges you encountered, the mistake you made, the lessons you learnt, etc.  

 

Your content must reflect genuinity and appeal to the audience’s emotions and personal experiences, striking the right chord. When people relate to your experiences, they will further take decisions as per your advice.   

 

4.INCORPORATE STORYTELLING 

Stories have fascinated the human race for ages. Stories build a connection with the audience by leveraging nostalgia, emotions and shared experiences. Even when you try to market your product, blend it into an engaging story that entertains the audience.  

 

Content that shocks, surprises, entertains and educates the audience is always known to succeed. Share stories of how your career evolved and how you tackled the challenges on your way. This type of content is relatable and also seen to drive more engagement on LinkedIn.   

 

5.DRIVE ENGAGEMENT VIA CONTENT 

Did you know your content on LinkedIn can act as a lucrative lead magnet? Yeah, it’s not clickbait but a proven reality. There are several real-life examples of how people became influencers and popular freelancers by posting highly engaging and value-driven content on LinkedIn. Engagement is a priority on LinkedIn because when someone likes or comments on your post, the reach of your post expands to their connections and followers, as well. Thus your post reach can become twofold or threefold with every engagement.  

 

Once someone interacts with your content, they will visit your profile, and there are chances for them to become your prospects or make informed conversions. A tested trick to drive increased engagement is to post value-added content and then leave a question for the audience that is easy and relatable to the maximum of the audience. Occasionally conduct surveys in terms of polls or post entertaining memes that relate to your brand and add some light humor to bring engagement.  

 

6.BUILD RELATIONSHIPS WITH THE AUDIENCE & FELLOW INFLUENCERS IN YOUR NICHE 

When you receive engagement in terms of comments on your posts, reply to those comments and take the conversations ahead. When you interact with the audience, provide them with solutions via comments, a bond of trust gets established, as you end up building a community.  

 

Conduct polls and try to find out what type of content your audience would like to see. Interact more and more with your audience to comprehend their pain points and address them. Once you build a trusted relationship on LinkedIn, you can then drive your community outside the platform, increasing the sales. Hence we had earlier marked that LinkedIn acts as a lead magnet. 

 

Along with responding to audience comments on your post, interact with the posts of other influencers in your niche. Interaction does not mean leaving a like on their LinkedIn post or posting a single-word comment for mere formality. Add more valuable points to their posts or share your perspective of the shared scenario in the comments. When you add value in the comments section of other influencers’ posts, their audience will navigate to your profile as you prove your expertise in the niche.  

 

7.BE CONSISTENT 

After trying out all the above steps, the highly essential thing to follow is being consistent. You cannot become a LinkedIn influencer overnight. It takes days of hard work, consistent content creation, audience interaction and networking skills to become an influencer. Having said that, your content creation journey does not end when you become an influencer. All the above-mentioned steps are recurring events, hence keep following them to keep up with the coveted position of being an influencer. Once you establish yourself in the social business network, you can drive leads and sales conveniently unless you take it for granted.  

 

If you do not find results after a few days of effort, do not lose confidence and give up in the mid-way. It may take few months to a couple of years to gain the status of an influencer, and your patience and consistency would be the key ingredients of the recipe. Keep experimenting with content styles, make mistakes, learn from your mistakes, rectify your mistakes, network with people and one day, you could be someone who drives the decisions of thousands of people. 

 

Becoming an influencer on LinkedIn could be lucrative, but the process might be demanding. It is not a place where one viral post would be enough to establish your identity; it is a place where your consistent efforts and consistent value-added, excellent performing posts will drive your success. If you wish to build your brand on LinkedIn or boost your business via LinkedIn marketing, connect with Entitledarts. We have helped people double their revenue by leveraging the LinkedIn platform.   

As most businesses are making their presence online these days, marketing and advertising costs are growing exponentially. With such high digital advertising costs, you would not want to waste your hard-earned money in advertising to people who are not interested in your product or to whom your product/offer does not relate.  

The best way to save your pockets while getting optimum leads and conversions would be by marketing your product/services to a target audience rather than random people on the Internet. We will guide you on how to find your target audience and leverage the best digital marketing practices. 

 

WHAT IS THE TARGET AUDIENCE? 

If you run a business, you will have a product or service to offer, and this product/service will be catering to a particular group of people. This group of people who might be interested in your product/service and potentially convert from a visitor to a customer is known as the target audience. These people are grouped according to the demographics and a few personal details.  

 

When we say target audience, chances are that you might get it confused with a buyer persona. There is a thin-line difference between the target audience and buyer persona, such that your buyer persona is the fictional representation of your ideal customer and his/her journey, whereas the target audience is a group of people who might be interested in your product/service. For your business, both the buyer persona and target audience are crucial and cannot be compromised for each other. 

 

WHY SHOULD YOU DEFINE YOUR TARGET AUDIENCE? 

If we go by the stats, Proxima estimated that nearly 37 billion dollars of ad spend are being wasted every year in advertising to the wrong audience resulting in poor digital advertising performance. So much ad spend gets wasted in advertising to the wrong audience. This wastage of ad spend can be saved if the ads are directed to the target audience as there is a higher probability for conversion and sales.  

 

When you define your target audience, you can address their pain points and customize your messages and ad copies that align with their interest. Having a clear understanding of your target market and serving them with a relatable piece of content, boosts your marketing ROI.  

For example, consider you sell expensive luxury handbags for women. There would be no use in advertising your product to a random audience comprising both men and women whose budgets fall out of your pricing. Instead, consider a few demographics like gender, consumption habits, income, etc., to find the ideal group of people who fall into the target audience group.  

 

When you have a clear idea of who your audience is and their demographics, you can target the most appropriate keywords such that your PPC campaigns bring better results and boost your search rankings. Having a good understanding of your consumer persona, also helps you incorporate negative keywords in PPC campaigns to drive relevant leads and lower your CPC. 

 

HOW TO FIND THE RIGHT TARGET AUDIENCE? 

Target audiences are usually segregated from the random crowd using a few demographics like age, gender, location, educational background, interests, etc. Filling out these spaces gives you an idea of who can be your customers. You can determine your ideal target audience by following these below-mentioned steps. 

 

1.Know Your Existing Customer Base 

Prior to find out who could be your target audience, you must analyze your existing customer base. If a person has previously bought or made a purchase with your business, you must consider his/her demographics and find how he/she landed your business and what interested them to buy from you. When you find the answers to these questions, you can find out your target audience. A person who has once purchased from you will have a probability of returning in future too.  

 

2.Research About The Industry 

Perform comprehensive research about the industry that you deal in and its consumers. Every industry will have a dedicated consumer base, for example, if you manufacture cake tins, bakers and women interested in baking could be your target audience.  

  

3.Address Their Pain Points & Interests 

After finding the ideal demographics of your target audience, try to find their pain points and interests. For example, if we consider the previous example of manufacturing cake tins, there might be the latest trend of baking different unique shapes of cake. But it might be difficult for a consumer to purchase separate cake tins of every shape that will cost them too much.  

You must try to leverage consumer interest, along with addressing their pain point of overspending for buying separate tins for every shape. Your product must solve consumer’s problems by manufacturing a customizable silicon-based cake tin that can customize the cake to any shape as required.     

 

4.Analyse Your Competitor’s Target Audience 

Competitors are good for every business as when there is competition in the market, the best services get rendered to the consumers at affordable prices. Analyze to whom your competitor is selling its services and find if you have leveraged the similar demographics as used by them. Also, try to fill the gaps in your competitor’s business strategy and drive increased leads and sales. 

  

5.Where Does Your Target Audience Have A Greater Presence? 

In the world of digital advertising and social media advertising, it is not a big thing to find insights about your consumers, where do the maximum traffic and leads come from and other analytics. Using the tools like Google Analytics and Google Search Console, you can track user behavior and what type of content is driving traffic so that you make better data-driven decisions for your marketing campaigns. 

 

Use these insights and strengthen your presence in the places where your target audience is highly active to accentuate your brand awareness and generate increased leads. Having a presence where your audience is already present doubles the chances for conversions.  

To drive customers to your brand, you have to show up initially. It is essential to show up to the right audience that minimizes advertising costs and saves your marketing budget. Defining the target audience and advertising your product only to them boosts the sales, and also your marketing ROI.  

 

Along with determining the ideal target audience and consumer persona, leverage the latest marketing trends for better results. If you are looking to expand your business and boost your sales with top-notch Marketing strategies, connect with Entitledarts, the best digital marketing agency in Hyderabad, India. We have been helping clients across the globe with their digital transformation via designing, branding and marketing services. 

Social media is the gateway that drives brand awareness, acts as a lead magnet and boosts your sales. It is one of the best places to drive increased organic traffic to your business and boost your search rankings. But the social media is highly saturated, and for boosting your visibility to the maximum of your target audience, your content must get viral. Any form of content ranging from a kid’s dance to a brand’s marketing campaign to a relatable tweet, anything can go viral overnight, making social media a mysterious place. The only rule to content virality on social media so far is leveraging the interest of the audience. It’s a little tough to get your social media content to go viral, but following the below-mentioned steps, you can drive millions of eyeballs to drop on your content.   

 

1.CRAFT HIGH-QUALITY CONTENT TAILORED TO THE PLATFORM 

Though you put your heart and soul to create brilliant content, it does not get the expected reach and engagement. It might be because you crafted it from your perspective rather than comprehending the audience’s perspective. The audience loves high-quality content that is fascinatingly crafted without compromising on quality. For instance, if you are using images or videos, higher quality visuals attract the audience and retain their attention for a long.  

Secondly, always optimize your content tailoring to the concerned social media platforms. Different forms of content work better on different social networking sites. For example, Reels work great on Instagram these days, Idea pins have become a coveted spot on Pinterest, etc. Repurpose your content into various forms that align with the visibility of the platform that you post it on. 

 

2. HOOK YOUR AUDIENCE WITHIN SECONDS  

Social media audiences love to consume short-form content that provides information/entertainment within a few seconds. If you can impress them with the initial sight of the post, they’ll interact with your content otherwise, just scroll through the feed. Whether it’s a video, carousel or a single-image post, the initial visual should be attractive enough to make people stop, look and interact with the content. Impressive graphic designs boost the reach of your business and get better engagement on social media.  

 

Stunning visuals are one of the best ways to get increased eyeballs rolling over your content. Catchy captions and copies of the graphics are yet another way to grab attention. Combine both of these to make your content travel the extra mile.  

 

In the course of hooking the audience, do not use clickbait titles or such negative practices that can, in turn, have a poor impact on your long-term reach. You would remember the various clickbait titles you came across on YouTube. Once or twice you might have clicked through it out of curiosity to find nothing relevant in the video. You might have either disliked the video, reported it or never returned to the channel any time in future. The same is the experience with the audience and hence avoid clickbait content that affects your long-term growth on social media. 

 

3.INVOKE EMOTIONAL RESPONSE 

If your content appeals to the audience’s emotions and relate to their experiences and pain points, you have probably struck the right chord. If you look at the viral posts on social media, a maximum of them is something that the audience resonates with. Entertaining, informative and problem-solving content are the ones that generate good traction. It’s essential to remember that your content must be appealing to the human audience on social media and not the algorithm. Social media algorithm intends to keep the maximum of its users active on the platform, and hence if you can drive the audience to your content and generate engagement, the algorithm will promote your content too. 

 

4.CONTENT MUST HAVE A SHAREABILITY FACTOR 

Content that is highly saved and shared is considered a successful one because the higher it gets shared, the higher its chances for getting viral. And again, a post will be shared maximum if it adds value to the people. Platforms like Instagram promote highly shared posts on the explore page that brings increased traffic from people out of your community. It not only makes your content go viral but also boosts your brand awareness. 

 

5.COLLABORATE WITH INFLUENCERS  

When you collaborate with influencers having a better engagement rate, your brand visibility increases, and if the content is impressive enough to cater to the interest of audiences, it will get viral. However, even celebrities with million followers sometimes could not bring better results because of poor engagement to follower ratio. Only when a post has higher engagement, its reach will go beyond your follower community. 

 

6.GO BY THE TRENDS 

These days you can find that every other week new social media trends erupt. These trends mostly erupt out of nowhere but take the whole Internet by storm. You would probably remember the Binod trend that went enormously viral a few months back. Try to leverage the latest social media trends by aligning your brand value and messaging to the trending post concept. Millennials and Gen Zs are highly devoted to moment marketing and social media trends, hence leverage these to render your content viral all over the Internet. 

 

If you are aware of the interests of your target audience and cater content accordingly, the reach of your social media page will keep increasing to the extent of your content going viral. Momentous virality is good, but it would be better if the brand visibility sustains even after the days of getting viral. Consistency of content that is curated according to your audience’s interest will always bring lucrative results. If you wish to gain an upper hand in the social media game, connect with Entitledarts, the best digital marketing agency in Hyderabad, India. We help brands boost their visibility, reach, leads and conversions with top-notch social media marketing solutions.