NFT is a transformational paradigm shift to all digital transactions!
Would you believe it if I said that a new form of digital transactions is making it big in the cryptocurrency market, and is spreading like wildfire, allowing transactions of digital products based on their emotional value, rather than its price?
If not, be prepared to be amazed as you read further.
What, in the name of God, is an NFT?
In simple hillbilly terms, NFT is a part of Ethereum blockchain, a cryptocurrency like dogecoin or bitcoin, but it differs in one aspect from the rest — “Ethereum supports NFTs”.
Well, it doesn’t sound that simple, does it? Leonardo Da Vinci’s daughter in the painting of ‘Monalisa’ would ‘so’ agree with me. Well, who knows, she is so mysterious and complex too?
However simple the definition or explanation may be, it still doesn’t really help us get any closer to understanding what NFT really is.
This means we must dig deeper. Well, not as deep as Mariana Trench. Duh?!
NFT stands for Non-fungible Token. But what’s “fungible” in the first place? Fungible means something that can be replaced. For example, a bitcoin or dogecoin can be replaced with the other, as any currency would!
So, Non-fungible means something that can’t be replaced. But what does that really entail?
Ask Jack Dorsey, the CEO of Twitter, who sent out an autographed tweet, following which the tweet was sold for a whopping $3 million.
Can you believe that?
Heck, if you don’t believe that, I’ll give you more crazy over-the-top examples to rest my case.
A digital rendition of the Nyan Cat meme was sold for US$590,000 in an online auction recently. Not just that, we even have examples of people paying with clipart of work in exchange for house money or any other kind of payment. Another interesting example would be the $3,600 Gucci Ghost. And the list of examples literally goes on.
If you are starting to realize the quirkiness of this new transaction system, welcome to the digital matrix we now know as NFT!
NFT works in a remarkably different fashion, unlike other cryptocurrencies. For now, it is limited to digital products; especially buying digital works of art. That doesn’t mean it won’t reach the real-physical-tangible world soon!
There have been several attempts at connecting NFTs to real-world products, as a verification method. Nike patented a method to verify sneakers’ authenticity using an NFT, and they are calling it ‘CryptoKicks’. There is a plethora of such mind-blowing examples.
But how do you know which one is authentic? There can be so many copies of digital artwork, right?
Let me explain to you a bit more about this.
Any digital product like artwork, illustration, painting, music, even video clips, or your brain installed in an AI, can be sold in the market using NFT.
If you have three digital illustrations or artwork that are the exact replicas, then how do you know which one is real or original, and has actual value?
If one of the illustrations, for example, is signed by Banksy, or an artist of such stature like Picasso or Dali and the like, or any such incidents or people have added value to the product, it will have emotional value and can be sold using NFT for sure. There is a specific value of NFT attached to the said product. So even if it has multiple copies, the product you buy using will have authentic value.
Any digital product or object can be traded or bought using NFT, given it has some emotional or additional value attached.
So, NFT items don’t have a value of their own. Rather, its value depends solely on the value of these digital products (artwork, music video, or so). Recent purchases of NFL video clips using NFT have been making quite a buzz on the internet! Ever since, the NFT transactions have been frequenting at a blazing speed!
So, now we know that even music or videos can be sold using NFTs. Its NFT value solely depends on the value attached to the music or video.
The NFT system helps in protecting duplication of original and authentic artworks. Even if 5 people own a digital copy of one piece of digital artwork, only one will own the original copy. At present, NFTs are used more for digital artworks, although their usage is not just limited to just that.
We aren’t sure how much time it will take for NFTs to touch base with real life objects, but they are off to an amazing start at the moment.
There are more examples of digital products being sold on the internet at the moment. Each story is as unique and fascinating as the other.
Although, on the contrary, the naysayers aren’t sure how long it will last, some experts are claiming the mantle, and further emphasizing NFTs being the next big thing!
The power of blogging is not limited to a business with today’s internet consumer behavior; a business blog is necessary to maintain an online presence, outperform competitors, and gain customers. As a result of their benefits for businesses and the role their
Here is how you can get the benefit in your business with the help of blogging.
- Blogs help businesses compete.
Some businesses provide the same products and services, so it’s imperative to highlight your company’s individuality. Blogging demonstrates your business’ personality, knowledge, and experience, which helps you compete against larger companies and competitors. Your business needs blogging over time because only with blogging can you interact with your actual readers’ customers. With the help of blogging, you will give competition to your competitors with your creativity.
- A blog enhances customer communication.
A good business website indeed provides information one way, making it worthwhile to current and potential customers. In contrast, business blogs provide opportunities for two-way, two-way communication with your audience. Developing relationships with customers and not just making a presence among them is critical for any business.
- Your SEO will improve if your blog.
Search engine optimization is essential for promoting your business and growing in different areas when blogging. The search engine optimization process consists of various activities over the long run.
You will not reach the first page of Google overnight, but you will notice a significant improvement in your search engine rankings over time. When you create and use relevant keywords and meet the needs of your consumers, search engines will reward you.
- Blogs help you build your expertise.
Keeping up with developments in your business, field, or industry is a challenge. Maintaining industry knowledge, staying up-to-date with the latest trends, and practicing your communication skills are essential.
It is beneficial for your business because the more knowledgeable you are, the more you communicate, and the more trust you earn. Once you gain confidence, viewers become customers, and current customers become loyal to you.
- Having a blog can help you understand your audience.
Your knowledge of it largely influences your ability to serve and appeal to your target audience. You can determine which content is most interesting to your target audience and how to increase engagement with them by analyzing analytics (such as those provided by Google Analytics). After that, you can have feedback from readers and postings linked to your blog articles on social media.
Furthermore, online customer reviews, one of the most effective marketing tools for small businesses, aren’t isolated to review sites. Another reason your company has a blog is because your customers can provide valuable feedback directly through your blog.
- Blogs are good for business, according to stats.
Although it may be nice to hear that blogging contributes to building brand awareness and demonstrating expertise for your business, there are no tangible results to support the statement. In several studies and surveys, bloggers have proven beneficial for small businesses.
Statistical evidence indicates that:
- Blogs provide your business with custom content that warms up prospective customers.
- The number of leads generated by businesses that blog than those that do not blog for their business
- Your company can benefit from blogging just as advertising to promote your products.
- Information about buyers is available through blogging.
- The blog post provides social media content.
Small businesses can benefit from microblogging. There is no rule for one blog post equals one social media post. It is possible to repurpose information into multiple social media posts in a single post. Consider combining statistics from various positions, extracting quotes that make a strong point, or capturing an interesting fact.
- A business blog can generate leads.
Today, most blogging platforms offer layouts that feature an optimal design for necessary actions for businesses. Your blog’s home page, for example, may display a header or sidebar where you can link to a free book or schedule a free consultation. As a result, a blog can benefit your business by increasing your opportunities to generate leads and present your offers.
Conclusion:
That’s it at the end of the day. We only want to emphasize that blogging is essential for any business because people nowadays prefer to buy digital products over offline ones in the digital age. There are many advantages to blogging for your business, and it is not as difficult as it might appear. Your business needs a blog if you hope to distinguish yourself from the competition and capture your target audience’s attention!
Marketing is a way to get your business in front of the audience; tell them who you are, what you do, and how could you benefit them. Marketing is truly as simple as that, but the market is highly saturated, and when every brand uses the same age-old marketing tactics, consumers get baffled, and sales decline. Consumers, these days, love personalized messages rather than a generic piece of advertisement, the demand for instant communication with the business and quick decision-making. To keep up with the ever-changing consumer behaviour, businesses need to keep up with the latest marketing trends. To help you ace up your marketing strategy, here we have compiled the latest digital marketing trends for 2021 and 2022.
1.Personalized Marketing
2.Marketing Automation
3.AI-Integrated Marketing
4.Voice Search Optimization
5.Multichannel Marketing
6.Micro-influencer Marketing
7.Leverage User-Generated Content
1.PERSONALIZED MARKETING
Imagine going to a party or a conference, and the host welcomes you personally among the crowd of guests. How do you feel at that moment? It makes you feel the importance the host has given you out of all the other guests. The same is with your consumers.
Consumers love it when you send them personalized messages rather than bombarding their screens with generic advertisements that have nothing to do with them. Personalization not only means sending common mail to all consumers by only changing the names of the receivers.
Personalization is when someone visits your website for the first time, encourage them to a welcome offer. Send personalized birthday or anniversary wishes to your consumers along with special discounts. Run loyalty programs and reward your customers on reaching the different milestones. Show them recommendations based on their interests and previous behaviors.
A study by Accenture reports that 91% of consumers are likely to buy from a business that sends recommendations relevant to them. This stat clearly indicates how lucrative personalized marketing can be to skyrocket sales.
Right from your CTAs to the landing page copy, every piece of content must be hyper-targeted to the exact consumer that increases the chance of conversions. Before drafting personalized content, it is important to draft your target audience and define your ideal buyer persona.
2.MARKETING AUTOMATION
Do you think you can stay online all 24 hours and perform every marketing task manually? This will consume maximum of your precious time that could be well utilized in expanding your business, improving your services and implementing new forms of marketing strategies. To reduce your marketing workload and generate better results, switch towards marketing automation.
Marketing automation is as simple as scheduling your social media posts to automatically responding to social media comments. You can use automation tools for lead generation wherein you offer a welcome gift to the first time visitor of your website, and as soon as the person enters his/her email in the box, the email containing the gift reaches their mailbox shortly and also their mail gets populated in your mailing list to send personalized emails in future.
A recent study found that 80% of businesses that used marketing automation received increased leads and higher conversions via automated lead nurturing. Marketing automation is also used to target the abandoned carts and motivate the consumer to purchase by offering personalized offers or discounts. Automation tasks are made even simpler and easier with the help of AI.
3.AI-INTEGRATED MARKETING
Artificial Intelligence is when machines perform complex tasks with an intelligence of the like of a human. People have a misconception that AI is something only related to complex scientific or engineering tasks, but the reality is AI is being integrated into the marketing strategies by popular brands across the globe to boost the marketing ROI.
According to the reports of Narrative Science, 80% of business and tech leaders say AI boosts business productivity. AI can be used for marketing automation, data analysis, learn customer preferences, find & leverage the latest trends in the market.
AI is used to re-target the abandoned carts, analyze consumer behavior and target them with recommendations accordingly. To put it simply, the personalization and automation of marketing get achieved via AI.
One of the best real-time examples of AI being used to personalize content is the home feed of Netflix. The biggest driving factor in the popularity of this OTT platform is it gives personalized recommendations to every user, and the shows recommended to every user along with the thumbnails of those shows are unique and different for every user. Thus AI has paved way for the grand success of platforms like Netflix.
4.VOICE SEARCH OPTIMIZATION
The usage of voice searches have increased exponentially in recent times and this derives from the fact that people are highly engaging with digital voice assistants like Amazon Alexa or Google Assistant. When performing voice searches, people usually speak lengthy sentences and hence target long-tail keywords and keep your content in a simple, conversational tone. Optimize your content for voice search to boost your visibility on search results.
5.MULTICHANNEL MARKETING
Your consumers could be anywhere, and they want you to be everywhere they are. Whether it is the various social media channels, blog, website, emails, podcast, etc., have a presence at every digital channel for the convenience of your consumer to make a decision. For this matter, you must also consider advertising on OTT as most of the audience is present on these platforms today. Leverage every channel to get the most out of your marketing efforts.
6.MICRO-INFLUENCER MARKETING
An influencer is a common word for the digitally savvy people of today. Influencers are those who have the capability of driving decisions of the audience based on their content. Brands usually collaborate with big celebrities and influencers to grow their brand awareness and drive conversions.
However, it is not guaranteed that a mere collaboration with a bigger celebrity with millions of followers will bring you sales. It is seen that even the most popular celebrities with millions of followers hardly have a better engagement on their social media posts that fails your influencer marketing goals.
You can collaborate with micro-influencers with a decent number of followers but a higher engagement on social media posts. In the recent micro-influencers have brought significant sales for brands they have collaborated with. So next time you think for an influencer collaborative marketing, do not focus only on the number of followers they have but consider who their audience is, whether their audience falls in your target audience and how much is their engagement ratio.
7.LEVERAGE USER-GENERATED CONTENT
Sometimes, you can market your brand without creating content rather than simply leveraging the content that the users create. The user-generated content includes the online reviews and recommendations that your consumers leave after purchasing a product/service from your business.
UGC content can be generated by conducting online contests that motivate the users to repost your brand post on their social media stories or make short videos promoting your product, etc., that generates brand awareness. UGC is one of the most authentic and reliable forms of marketing that drive better customer response as it is a form of virtual word-of-mouth marketing.
Digital marketing has only changed the landscape of marketing to using the Internet however the basic principles of marketing remain the same. The only cue to get the most of your marketing efforts is by leveraging the latest trends in the market. Connect with us Entitledarts to amp up your marketing strategies with state-of-the-art marketing strategies and tools that boost your business revenue.
Businesses across the globe have boarded the digital space during the recent pandemic. Whether B2B or B2C, these days, every business is actively using digital channels to reach prospects during these pandemic times because of safety concerns and social distancing norms. Email marketing is one of the prominent and conventional digital marketing channels to reach out to the audience. Emails are a great medium to drive brand awareness, leads generation, lead nurturing, customer acquisition and customer retention. Email marketing will not be regarded as outdated if you follow the latest trends of email marketing. Here are a few email marketing trends of 2021 that can boost your marketing ROI.
HOW HAS COVID-19 PROMOTED EMAIL MARKETING?
Over time, social media simplified communication with the audience and has become a mainstream marketing channel, making people assume that traditional email marketing channels are outdated and less profitable. However, change is the law of the universe, and things are quite uncertain in the business and marketing world.
To everyone’s surprise, email marketing recharged in the pandemic hit times. Covid-19 not only changed the lifestyle but also made people more mindful about their choices. In this pretext, emails served a great purpose to make the audience aware of a brand, nurture the leads, acquire and retain the leads, thus making email one of the highly reliable and converting consumer touchpoints.
Thus to revive the regular business, brands will have to revamp their marketing strategy and bring email marketing campaigns to the forefront of their strategy. For this, it is necessary to build a long mailing list; your mail list also helps generate increased traffic and boost your search ranking. While doing so, it is essential to keep up with the latest trends of email marketing to leverage more of its potential.
1.PERSONALIZED EMAILS
Consumers these days have millions of alternate options for every business or product, making it a strenuous task for marketers to hold the prospects. One of the best ways to this is by sending highly personalized emails that cater specifically to every individual reading the mail rather than a common text forwarded to the bulky mailing list.
Consumers are aware that their interests and information are being collected by companies these days, and in return for these, they expect personalized deals and offers. The initial personalization begins with the name of the receiver and goes to the higher-end of customizing the mail content to align with the interests of the receiver.
It has been surveyed that people either delete the mail, opt-out of a mailing list or report it spam when the content of the mail does not align with their behaviour. A higher degree of personalization could not be met when you use basic automation to send mail to millions of people with a single click. However, this is not impossible in this age of AI and high-end technology if you adopt the latest marketing trends.
Leverage Artificial Intelligence in your email marketing campaigns to access the enormous amount of user data available on the Internet, segment the audience based on their interest, and finally serve them highly personalized emails that align with their behaviour and interest. Use robotic process automation and AI to convey the message to every individual rather than to your mailing list in general. If a person feels his/her importance, they will show interest otherwise they have millions of options on the Internet.
2.INTERACTIVE EMAILS
Consumers do not want you to throw some random content, they want you to be interactive with them though it is a promotional mail. Marketers need to understand that people do not hate promotions rather they hate the way the promotion is done. Most of the consumers revealed in a survey by Statista that they love to receive promotional emails from brands that they love. Thus you must send emails that are highly interactive to engage the receivers instead of annoying them.
Interactive emails have a higher engagement, open rate and clickthrough rate. You can include short videos, product animations, gifs, photo carousels, polls, etc., in your mail to make it highly interactive. If consumers abandon their cart before making a purchase, re-target them with a personalized email that has a clear call to action reminding them about their abandoned cart and motivating them to complete the purchase. By motivating, we mean give them a special offer or a giveaway to seal the deal.
Clear CTAs are one of the most interactive elements that if rightly used can boost your conversion rates. Along with CTAs, you can also directly sell your products from the mail using an interactive product page and a shopping cart. This removes the need for a prospect to move out of the email to make a transaction, making the process highly convenient that undoubtedly boosts your conversion rate.
3.STORYTELLING
Humans love stories and so do your prospects. With the aid of interactive content, tell an engaging story via your mail. Have a relevant and fascinating subject line that boosts the open rate. Do not go for those clichéd click baits that people just ignore clicking through. You can also take a step ahead and build a personalized story for the mail receivers that aligns with their behaviour and uses their names. This will fascinate the people, and they will end up clicking the CTA at the end.
4.RECOGNIZING & REWARDING CUSTOMERS
As already stated above that people love brands that give consumers due respect and importance. Taking personalization a step ahead, you can retain customers by sending personalized messages thanking them for their support. Brands these days are more into these thanksgiving and customer appreciation emails as it generates a better response from the prospects. Send them birthday wishes along with personalized discounts, give them exclusive early access to a sale for being a valued customer and reward them for promoting your brand to their friends. These are age-old marketing techniques for customer retention that has to be updated and incorporated into your email marketing campaigns.
5.OPTIMIZE FOR MOBILE DEVICES
Most of the online activities happen on mobile devices by the consumers giving you ample reason to optimize your emails for the mobile layouts. If your mail content is not optimized for mobile devices, people will not even think twice before deleting the mail. Even the interactive content that you use must be highly optimized for mobile view for maximum output.
6.MINIMALISM
The digital audience today prefers an uncluttered and simple form of communication. That straightly indicates you must go for a minimalistic mail without much ado. Keep your message simple with straightforward CTAs, and do not confuse or bore the readers with irrelevant details. The design, the font, the message and the subject must be simple yet engaging.
E-mail marketing is a gold mine for businesses to generate leads and then convert those leads. To populate a converting mailing list, you must analyze whom to target by defining a target audience. Have a clear understanding of your target audience and buyer persona to personalize the emails and follow the latest email marketing trends to leverage the highly converting digital marketing channel. If you are also looking to boost your marketing ROI with highly converting email marketing strategies, connect with Entitledarts, the leading digital marketing agency in Hyderabad, India. We help clients across the globe to bring a 360-degree digital transformation and build a brand out of their business.
Social media is the gateway that drives brand awareness, acts as a lead magnet and boosts your sales. It is one of the best places to drive increased organic traffic to your business and boost your search rankings. But the social media is highly saturated, and for boosting your visibility to the maximum of your target audience, your content must get viral. Any form of content ranging from a kid’s dance to a brand’s marketing campaign to a relatable tweet, anything can go viral overnight, making social media a mysterious place. The only rule to content virality on social media so far is leveraging the interest of the audience. It’s a little tough to get your social media content to go viral, but following the below-mentioned steps, you can drive millions of eyeballs to drop on your content.
1.CRAFT HIGH-QUALITY CONTENT TAILORED TO THE PLATFORM
Though you put your heart and soul to create brilliant content, it does not get the expected reach and engagement. It might be because you crafted it from your perspective rather than comprehending the audience’s perspective. The audience loves high-quality content that is fascinatingly crafted without compromising on quality. For instance, if you are using images or videos, higher quality visuals attract the audience and retain their attention for a long.
Secondly, always optimize your content tailoring to the concerned social media platforms. Different forms of content work better on different social networking sites. For example, Reels work great on Instagram these days, Idea pins have become a coveted spot on Pinterest, etc. Repurpose your content into various forms that align with the visibility of the platform that you post it on.
2. HOOK YOUR AUDIENCE WITHIN SECONDS
Social media audiences love to consume short-form content that provides information/entertainment within a few seconds. If you can impress them with the initial sight of the post, they’ll interact with your content otherwise, just scroll through the feed. Whether it’s a video, carousel or a single-image post, the initial visual should be attractive enough to make people stop, look and interact with the content. Impressive graphic designs boost the reach of your business and get better engagement on social media.
Stunning visuals are one of the best ways to get increased eyeballs rolling over your content. Catchy captions and copies of the graphics are yet another way to grab attention. Combine both of these to make your content travel the extra mile.
In the course of hooking the audience, do not use clickbait titles or such negative practices that can, in turn, have a poor impact on your long-term reach. You would remember the various clickbait titles you came across on YouTube. Once or twice you might have clicked through it out of curiosity to find nothing relevant in the video. You might have either disliked the video, reported it or never returned to the channel any time in future. The same is the experience with the audience and hence avoid clickbait content that affects your long-term growth on social media.
3.INVOKE EMOTIONAL RESPONSE
If your content appeals to the audience’s emotions and relate to their experiences and pain points, you have probably struck the right chord. If you look at the viral posts on social media, a maximum of them is something that the audience resonates with. Entertaining, informative and problem-solving content are the ones that generate good traction. It’s essential to remember that your content must be appealing to the human audience on social media and not the algorithm. Social media algorithm intends to keep the maximum of its users active on the platform, and hence if you can drive the audience to your content and generate engagement, the algorithm will promote your content too.
4.CONTENT MUST HAVE A SHAREABILITY FACTOR
Content that is highly saved and shared is considered a successful one because the higher it gets shared, the higher its chances for getting viral. And again, a post will be shared maximum if it adds value to the people. Platforms like Instagram promote highly shared posts on the explore page that brings increased traffic from people out of your community. It not only makes your content go viral but also boosts your brand awareness.
5.COLLABORATE WITH INFLUENCERS
When you collaborate with influencers having a better engagement rate, your brand visibility increases, and if the content is impressive enough to cater to the interest of audiences, it will get viral. However, even celebrities with million followers sometimes could not bring better results because of poor engagement to follower ratio. Only when a post has higher engagement, its reach will go beyond your follower community.
6.GO BY THE TRENDS
These days you can find that every other week new social media trends erupt. These trends mostly erupt out of nowhere but take the whole Internet by storm. You would probably remember the Binod trend that went enormously viral a few months back. Try to leverage the latest social media trends by aligning your brand value and messaging to the trending post concept. Millennials and Gen Zs are highly devoted to moment marketing and social media trends, hence leverage these to render your content viral all over the Internet.
If you are aware of the interests of your target audience and cater content accordingly, the reach of your social media page will keep increasing to the extent of your content going viral. Momentous virality is good, but it would be better if the brand visibility sustains even after the days of getting viral. Consistency of content that is curated according to your audience’s interest will always bring lucrative results. If you wish to gain an upper hand in the social media game, connect with Entitledarts, the best digital marketing agency in Hyderabad, India. We help brands boost their visibility, reach, leads and conversions with top-notch social media marketing solutions.
