In today’s world, almost everyone who is into investment and independent business knows about crypto. And from crypto comes NFT art. If you have heard about NFTs but don’t know what it is. 

NFTs are non-fungible tokens that are basically digital assets or cryptographic assets possessing a unique identification code and metadata which differentiates them from normal fungible tokens.  

 

How does NFT’s work?  

Non-Fungible tokens basically means owning a digital asset which is unique and cannot be replaced. These NTFs are a part of Ethereum blockchain and keep track of who’s holding and trading NFT’s.  

By the time you read this blog thousands of NFT’s are being traded, among them some are bringing in millions of dollars. 

People like to collect Art and NFT is the most popular form of Art which gets sold in millions.
 

The top 5 NFT works to be sold at a very high rate are:
 

1. The Merge ($ 91.8 Million)  

The MERGE was created by one of the famous digital and NFT artists Pak. He has created some of the most iconic artworks. He has built a massive presence in the world of NFT even though his identity still remains a big mystery.  

Although he does not expose his identity, his art works are known by all.  

Among all the digital assets created, The Merge is the most creative asset. It’s not a static piece of art, but a collection of ‘’masses” people could buy. The more people spend, the larger their ‘masses’ become.  

 

2. The First 5000 Days ($ 69 Million) 

5000 Days is an artwork made by Beeple which was sold in a first ever digital art auction, at the Christie’s auction house.  

Beeple has been making artwork every day since 2007, and not a single day was missed.  

All these artworks, together named as ‘Everyday,’ vary in style, medium, content and rely basically more on dystopian or satirical settings.  

As per some Artnet,  Beeple is the “third most expensive living artist” following the prints of Jeff Koons and David Hockney.  

 

3. Clock (52.84 Million) 

Clock was created to assist the controversial WikiLeaks founder’s legal fees by digital artists Pak and Julian Assange.  

Julian has been imprisoned for several years in the UK, and his situation is vigorously debated among the people who are concerned with privacy and censorship both online & offline.  

Clock was dropped in February 2022, and is a simple counter which displays the number of Days Assange has spent imprisoned.  

  

4. Human One ($ 28.9 Million) 

Human One is another NFT from Beeple, though it’s not the most expensive creation from the artist’s side, but it surely is their most unique artwork.  

In contrast with most of the NFTs which are purely digital artwork, Human One is a hybrid art that combines physical elements as-well.  

It is a human-sized sculpture made of polished aluminum, mahogany wood, and four video screens creating a combined resolution of 16k.  

 

5. CryptoPunk #7523 ($11.7 Million) 

 

CryptoPunk is a digital avatar made in such a way that it looks like it’s a picture which gets pixelated, when zoomed too much.  

This particular avatar was bought at a whopping price of nearly $12 Million.  

It was purchased by DraftKing’s shareholder Shalom Meckenzie.  

CryptoPunk #7523 is a part of the Alien series. The NFT has a display of a boy wearing a red beanie, a gold earring and a face mask with a very rare Alienskin. 

No wonder it is one of the most unique, iconic and expensive artworks in the digital avatar field. 

You never know what pure Diamond is unless you try it out, as for anything that’s rare, unique and one of its kind always has its value which can skyrocket anytime and anywhere. NFTs is a place where artists are appreciated for their art work which is not only beautiful but alway a very valuable asset that can make you a millionaire anytime. 

Instagram is one of the most used social media applications worldwide, and it’s only natural that people use it for their growth, to develop their business, or to create content of their own.  

People use Instagram to showcase their photos, unique designs for their business & services they offer. But have you ever wondered, from where did all these good designs & photos they put forward come from, because one thing ‘s for sure, the designs put forward by content creators and the media people grab anyone’s attention.  

It is also true you need not spend thousands of rupees on software to put forward creative content designs or good photos. To put in a good content design, you can even look forward to hiring a graphic designer, who would cut cost and your time as they create content according to your needs.  

But if you are a person who has time and can create content and designs of your own, then these applications are the best designing apps for you.  

They have inbuilt templates, and other features needed. You can also upgrade them, to get premium templates and many other features. 

 

1. Canva: 

Who has not heard of Canva. Nowadays, almost all the social media posts are made in Canva to save time, and it’s super effective and the most powerful app for designing. It can be easily used on the Web, iOS, Android, Windows & macOS.  

The best feature about Canva is that it is free and has about thousands of templates already available and ready to be used. And if you want to create a design of your own, you can even create that without any hassle as it is super easy to use.  The Canva Pro function allows you to download high-resolution graphics and is free of watermarks (which can be found in premium designs).  

 

2. Freepik: 

Freepik is another application that almost all graphic designers use as it has many free fonts, pictures, templates, audio, you name it, it has it all.  

Though Freepik also has free features, most of the features are premium, but the free version also offers a wide range of templates that can be easily be used for anything. Freepik is basically more useful to people who have a product brand to showcase, as it has many free mockups which can be used free of cost.   

 

3.  Unfold: 

If you are looking for an application, which designs minimalistic and modern story designs, then Unfold is the one that will help you stand out and the best part is you do not need an account to use it, you just design it and you’re good to download it.  

Unfold lets you download or export high-quality images, and supports both video and photos.  

 

4. Font Candy:

Font Candy is one of the most powerful text editors that is currently available on the internet. This makes your Instagram stories speak volume. You get in-built layout templates, letting you put watermarks to protect your images from copyright.  

Font Candy offers you a one-week trial, and around $8/ month. 

 

5. Invideo :

Now Invideo is almost like Canva, but it deals with videos instead, hence the name Invideo.  

Invideo has 1000+ templates from where you can use the videos to make a cool looking promotional video or an intro for your new vlogs or your new contents. Many designers and content creators use Invideo to save time and to create something beautiful in the most effective way. It works like Premium Pro to some extent, or for simple video edits. It also has a premium feature, if you want to unlock the premium feature if you want to.
 

Now if you feel like creating content or designing anything, make sure you visit one of these sites, which offers you so many good features without being any extra weight to carry. Happy Creating. 

 

Looking for a blog post to understand the difference between a graphic designer and a logo designer? If so, this article will be useful for you. 

People who run businesses believe that a brand is defined by logos, headlines, and business cards. But it is a complete myth. To run the company, you have to understand the distinction between graphic design and logo. It is the first step toward developing a distinctive, strong, and active brand.
 

Who is a graphic designer?  

 

Graphic designers handle all visual solutions for the brand creation process. They are the defenders of your visual brand, ensuring that whatever is released visually remains consistent across all platforms. Anything done by skilled graphic designers for your business is term a graphic design.  

A graphic designer who can translate ideas into something palpable and tangible makes the most significant contribution to visual design branding. However, they should also be involved throughout the entire process. 

 

Who is a logo designer?  

 

A logo is a visual mark that quickly identifies a business, a commercial product, or any other private and public organization. It is one of the methods to set a company out in a crowded environment full of graphic elements vying for our attention while every ad plays. A logo includes graphics, colors, symbols, and typographies. It is a graphical element that is a part of a company’s visual identity.   

 

What is the job of graphic designer and logo designer? 

 

Graphic designer  

A graphic designer may produce an outcome by combing typography, pictures, and space. A graphic designer is responsible for creating visual and communication products such as banners, posters, letterheads, and business cards. Its sphere of activity is so broad that component graphic designers should also have theoretical design abilities and be incredibly creative and versatile. 

Skilled graphic designers must have a good knowledge of various design solutions and have a creative mindset.  

 

Logo designer  

A logo designer’s job is pretty simple than the graphic designer. A logo designer generates a design product, but the most critical component is logo serves numerous functions. Additionally, it implies that the logo designers must have theoretical knowledge of their respective designs. It is also true that the logo seems to be tiny, but the design must have a good top look and attract the audience.  

Its worth is inversely proportional to its physical size; the importance of a logo designer cannot be overstated.  

 

What is common between graphic designers and logo designers?  

 

• Both logo and graphic designers are experts in their fields.  

A typical person has no idea how extensive the design field is, and graphic or logo designer conjures up images of design specialists in their thoughts. They are somewhat correct, but it is merely a surface level of thinking. Design is a vast subject, and there is no such thing as a pure designer anymore since no one has the intellectual capacity to be an expert in all design domains. 

 

• The logo design cannot be completed without graphic design. 

Graphic designers are skilled in creating logos so that they may make them. It’s a superficial appraisal. Even though a logo is merely a graphic design, it has substantial marketing and commercial value. It’s impossible to create a successful logo if the graphic designer doesn’t understand marketing principles. 

 

• Designers of logos are also graphic designers. 

The logo and graphic designers’ field are tricky because the company brand is entirely dependent on them. Some people have masters in graphic and logo designing, but only a few are eligible. It is easy to relate this fact with the ability of all graphic designers to generate good logos and all logo crafters to create fantastic visual design products in this context.  

 

Conclusion
 

A graphic designer differs from a logo designer, yet they have many similar characteristics. Therefore, it’s understandable that some people don’t distinguish between them. On the other hand, as bloggers and designers, our responsibility is to educate the audience. I hope you will enjoy our efforts, and it would be fantastic if you could share your comments with us. 

 

Are you also looking for the opportunity of making money while playing the NFT games? If yes! Then you are landed in the right place. Today, this article will bring the top five NFT Games’ pinnacle for legit money.  

Within NFT gaming, a play-to-earn gaming model is also highly sought after. Here, game enthusiasts could make passive earnings with the aid of gambling for cash. 

The recognition of NFT video games is because of the minimum preliminary funding and the next legitimate return.  

Many NFT video games to make cash allow others to earn praise from different players. There are many different genres of fun games in this category, including action, method, casual, and others. 

However, if you have ever desired to make money, right here in the region, the pinnacle five top-five NFT Games for earning money are all mentioned in this article. Here are the top 5 NFT games that can help you make extra money; read below!  

 

The list of top 5 NFT games  

 

• Forest Knight 
• Axie Infinity 
• Bitcoin food fight  
• Delta Time 
• League of Kingdom  

 

1.Forest knight  

It is a game that relies on strategy and leads you into a fantasy world. You can play this game with the help of token standard as it is entirely based on full-fledged sport and help your economic system.   

This game can discover exciting things and put you in a massive place with numerous places and creatures. Your purpose is to develop through the levels, crash enemies, and benefit as many revels as possible.  

However, you will have the proficiency to participate in PvPs with an actual companion once you acquire the 6th level. As praise for finishing every assignment, you may obtain NFT and valuable things. 

 

2.Axie Infinity 

It is the one most popular and motivating game, and within a brief period, this game has grown in vogue in the NFT world. Besides Axie Infinity, there’s also a game developed using Ethereum’s Blockchain technology.   

Additionally, the game has such charming, minor, and fluffy traits called access, and those adorable animals can vary in many ways, such as strength, jeans, and more. 

The Axie Infinity debuted in 2018 since it’s gained much more popularity than other games. You can earn more money with the use of cryptocurrencies.  

 

3.Bitcoin food fight 

As you know, the game title says it all, so if you want to play this game, you must face a variety of creatures or enemies while playing. You will face three significant enemies such as dwarfs, humans, and elves. 

As an individual player, you must play carefully when you are going to pick opponents and be familiar with the gameplayer style of each other. The first thing the players must do with cryptocurrencies is to win the race. You will withdraw money rewards after each victory.  

About 40 distinct talents in the game result in over 50,000 different combinations. The players of special tournaments can utilize various strategies in conquering the game. 

 

4.Delta time  

Delta time is another popular NFT game for earning money. If you are also one of them who is a die-hard fan of formula one game, then this game is only for you. 

It is a fantastic design, particularly for formula one enthusiasts. Unlike athletes, we have plenty of time to take advantage of it. One of the game’s most intriguing features is that it allows players to compete in Grand Prix mode, akin to a standard Blockchain-based game.  

This game has an ERC 20 shock that can be used as REVV in-game currency. They gave the fascinating nickname to the money.  

 

5.League of Kingdom  

The rules are straightforward: you own and control a section of the game’s map. Consequently, you have total control over what occurs next: you may expand the economy, divide alliances, start a war, or do whatever else. 

The most crucial thing is to pick a plan you’ll stick to. The game’s materials are limited, so make sure you replenish all of your stockpiles as soon as possible. 

Furthermore, time, distance, and other real-life considerations will impact your techniques. You may also ask your friends to join you in the game and make allies with them. 

 

NFT is new in the digital world, and undoubtedly, people have a next-level craze with NFT. If you are also one of them who just learned about the NFT space and did not have any idea to buy one or what to glimpse at? What can you do in a particular project that looks better than others? Who is the right person to follow? There are blunders of questions that arise in your mind when you make up your mind to start the NFT project. In this blog post, we will help you around and describe every tiny detail related to the NFT project.   

 

What is an NFT? 

 

Before we take the first step closer, you must have basic knowledge of it; NFT stands for the non-fungible token, which means that these works of art are created by non-interchangeable data units recorded on a digital ledger. To verify the ownership, they use blockchain technology. NFTs, like traditional works of art, are collectable digital assets with real-world value.
 

You all must conduct your research, just like any other investing strategy. We are not experts in the NFT arena, so please don’t consider what we say here as gospel. 

 

Brands should align with your interests.  

 

One of the keys to NFT investing is to put your money into a project that interests you rather than speculating on the stock market. Because NFTs have inherent worth, they can appreciate or depreciate at any time based on market conditions. You might be interested in learning more about the NFT project’s underlying technology, smart contract, or success story.  

A project that piques your interest will remain significant to you for years to come, even if its value diminishes. Consider a collection that provides you entry to an NFT club on a first-come, first-served basis. It’s a work you’ll be happy to display in the future on virtual platforms. 

NFTs and multiverses are on fire. Ape Yacht Club and Cryptopunks have pioneered a brand-new digital market of crypto knickknacks. The NFT sales have surpassed USD 19 BILLION, ACCORDING TO CoinMarketCap. Direct sales accounted for 57% of these totals. The idea is to buy it initially and make a tidy profit from NFT. We knew not all NFTs would thrive. We are in high gear, and some may not accomplish it.  

Below, we will describe the best five NFT projects that will help you in the future. Read below:
 

Twitter  

Without a doubt, Twitter is the king and the home of NFTs. It is one of the finest sites to learn about forthcoming projects, explore its networks, and stay current on specific projects. It’s straightforward to find projects on Twitter, and it’s also a great way to promote your own NFTs and collectors. 

Simply utilizing the hashtags #NFT, #nftart or #NFTCommunity can lead you down the NFT Twitter rabbit hole, where another NFT network is super active. 

 

Discord  

Discord is an ideal location to locate NFT projects. NFT initiatives, groups, or influencers each have their Discord server. There are primarily private, invite-only places with Discord’s text/voice/video chat service. This emphasis on groups with shared interests distinguishes them from other platforms. 

 

Nansen.ai 

Every time we hear from others, data is king. Using data to uncover the next hidden gem is also a terrific approach method. Nansen is an Ethereum analytics tool that integrates on-chain data with a vast and ever-expanding database of millions of wallet labels. Jacob Van wrote an excellent blog entry about using Nansen to its full potential, detailing how Mevcollector transformed 11ETH into 862ETH in little under 33 days. 

 

RyzeNFT 

RyzeNFT is an official Chrome extension built by the Ryzensolutions team to make your life simpler in the NFT arena. Although this “add-on” is on the pricey side, you will receive a lot of bang for your bucks. Why? This add-on offers features like a rarity analyzer, drop finder, auto click, tokens finder, etc. 

 

What are the essential steps I need to look for 

If you have decided to invest money in the NFT, you must spend more time learning. It takes some time to identify substantial projects in the NFT area, but if you are ready to put some extra into it, there is a greater chance of finding suitable projects skyrocketing.  

 

• Traction is the ability to move (social, discord, influencers, etc.) 
• Team (those who make the project successful) 
• Sales (number of deals and price change in the last few days/weeks)
   

To make your doubt clear, you have to go depth of NFT projects and have to deeply search the below-mentioned points,
 

• Road maps or white paper 
• Founders  
• Social presence  
• Community 
• Reach  

• Sign of a good project 
• Daily tactics 

 

Conclusion
 

NFTs are unquestionably here to stay. As more businesses enter the fray, a slew of new ventures emerges. NFTs are being adopted by social media platforms, influencers, and even big-name companies like Budweiser. 

 

 

There is stiff competition online where e-commerce brands are trying their best to sell their products. It is pretty difficult to sell your product to the targeted audience in the age of increasing online business. Whether email marketing, ads to sales decks or cold calling, everything leads to a single result of generating more online sales. However, no matter what strategies are implemented, there are chances of losing online sales.  

Whether the size of your business is big or small, your only goal is to increase online sales and lead your way to success. 

However, in eCommerce, increasing online sales is a complicated task because there are so many different online sales strategies to implement, of which very few work. 

We’ve put together some tried-and-tested methods for leveraging online sales. Evaluating all the tips is a must here. You need to figure out how this can fit in your online marketing plan & strategy. Not every technique is appropriate for every product, as some are more geared toward social media. 

 

5 Ways to increase online sales 

 

1) PPC to Grow Leads and Sales  

Pay Per Click (PPC) campaigns provide an effective and straightforward way to reach your target audience, further increasing online sales. According to a recent Search Engine Land report, 75% of online shoppers are able to find about products and services through paid ads in SERPs; also, on different pages of social media. PPC has presented positive sales and leads, and brands that invest in PPC see a better return. 

Paid social media campaigns can be included in PPC plans to keep your products and services in front of customers’ minds even when they aren’t actively looking for them. Customers who added something to their cart without going ahead with their transaction can be reminded through social remarketing methods.
 

2) SMO (Social Media Marketing) 

Your presence needs to be showcased to create a lasting impression on your target audience. Many individuals utilize social media to contact brands because some platforms are easily accessible and quickly know more about the brand or product. 

On the other hand, customers may send you a message if they are displeased with your product or service. In this instance, you must act swiftly and do your best to remedy the issue or have a marketing manager do it. This way, you can entrust their confidence upon you. Customers like to use products of brands that listen to their queries.
 

3) Reviews and Testimonials 

Since you can’t see a product or service operating over the internet, it isn’t easy to judge its true quality. As a result, most customers rely on reviews and testimonials from real individuals to help them make an informed purchase. Display your best or highest-rated reviews, and create a page on your website to showcase other client testimonials and case studies. 

Dig into your competitors’ reviews and examine the presentation of their review. If you find that you have way less review than your competitor, you need to work on increasing your amount. When it comes to consumer products, the number of reviews you have might directly impact your conversion rate. 

 

4) Freebies Leverage Sales Growth 

Giving customers a free sample or trial of your product is a wonderful way to drive online sales. Product samples always played positively in persuading customers to buy more. Moreover, it is a great way to put across how much your customers love your product and service. 

 

5) Accelerate Your Email Marketing Campaign 

Email marketing is the most impactful source of ROI as it yields better results for 59 percent of the marketers. If you want to boost online sales quickly, you need to build one as soon as possible. First integrate emails and automated campaigns, then split test emails (critical ones) before sending them out to examine its effectiveness. Create appreciated directions, especially if the product is difficult to install. Moreover, following up can assist in developing brand influencers and will help spread the word about your company. 

 

Conclusion 

If you want to expand your company, it is vital to devote effort and money to producing sales leads. Creative strategies work for brands. Earning potential customers will not only help with additional data about your target market, but they will also assist you in better understanding who you are as a company and the potential you have. 

 

Marketing is a way to get your business in front of the audience; tell them who you are, what you do, and how could you benefit them. Marketing is truly as simple as that, but the market is highly saturated, and when every brand uses the same age-old marketing tactics, consumers get baffled, and sales decline. Consumers, these days, love personalized messages rather than a generic piece of advertisement, the demand for instant communication with the business and quick decision-making. To keep up with the ever-changing consumer behaviour, businesses need to keep up with the latest marketing trends. To help you ace up your marketing strategy, here we have compiled the latest digital marketing trends for 2021 and 2022. 

 

1.Personalized Marketing

2.Marketing Automation

3.AI-Integrated Marketing

4.Voice Search Optimization

5.Multichannel Marketing

6.Micro-influencer Marketing

7.Leverage User-Generated Content 

 

1.PERSONALIZED MARKETING 

Imagine going to a party or a conference, and the host welcomes you personally among the crowd of guests. How do you feel at that moment? It makes you feel the importance the host has given you out of all the other guests. The same is with your consumers. 

 

Consumers love it when you send them personalized messages rather than bombarding their screens with generic advertisements that have nothing to do with them. Personalization not only means sending common mail to all consumers by only changing the names of the receivers. 

 

Personalization is when someone visits your website for the first time, encourage them to a welcome offer. Send personalized birthday or anniversary wishes to your consumers along with special discounts. Run loyalty programs and reward your customers on reaching the different milestones. Show them recommendations based on their interests and previous behaviors.  

 

A study by Accenture reports that 91% of consumers are likely to buy from a business that sends recommendations relevant to them. This stat clearly indicates how lucrative personalized marketing can be to skyrocket sales.  

 

Right from your CTAs to the landing page copy, every piece of content must be hyper-targeted to the exact consumer that increases the chance of conversions. Before drafting personalized content, it is important to draft your target audience and define your ideal buyer persona.  

 

2.MARKETING AUTOMATION 

Do you think you can stay online all 24 hours and perform every marketing task manually? This will consume maximum of your precious time that could be well utilized in expanding your business, improving your services and implementing new forms of marketing strategies. To reduce your marketing workload and generate better results, switch towards marketing automation. 

 

Marketing automation is as simple as scheduling your social media posts to automatically responding to social media comments. You can use automation tools for lead generation wherein you offer a welcome gift to the first time visitor of your website, and as soon as the person enters his/her email in the box, the email containing the gift reaches their mailbox shortly and also their mail gets populated in your mailing list to send personalized emails in future. 

 

A recent study found that 80% of businesses that used marketing automation received increased leads and higher conversions via automated lead nurturing. Marketing automation is also used to target the abandoned carts and motivate the consumer to purchase by offering personalized offers or discounts. Automation tasks are made even simpler and easier with the help of AI.  

 

3.AI-INTEGRATED MARKETING 

Artificial Intelligence is when machines perform complex tasks with an intelligence of the like of a human. People have a misconception that AI is something only related to complex scientific or engineering tasks, but the reality is AI is being integrated into the marketing strategies by popular brands across the globe to boost the marketing ROI.  

 

According to the reports of Narrative Science, 80% of business and tech leaders say AI boosts business productivity. AI can be used for marketing automation, data analysis, learn customer preferences, find & leverage the latest trends in the market.  

 

AI is used to re-target the abandoned carts, analyze consumer behavior and target them with recommendations accordingly. To put it simply, the personalization and automation of marketing get achieved via AI.  

 

One of the best real-time examples of AI being used to personalize content is the home feed of Netflix. The biggest driving factor in the popularity of this OTT platform is it gives personalized recommendations to every user, and the shows recommended to every user along with the thumbnails of those shows are unique and different for every user. Thus AI has paved way for the grand success of platforms like Netflix. 

 

4.VOICE SEARCH OPTIMIZATION 

The usage of voice searches have increased exponentially in recent times and this derives from the fact that people are highly engaging with digital voice assistants like Amazon Alexa or Google Assistant. When performing voice searches, people usually speak lengthy sentences and hence target long-tail keywords and keep your content in a simple, conversational tone. Optimize your content for voice search to boost your visibility on search results.  

 

5.MULTICHANNEL MARKETING 

Your consumers could be anywhere, and they want you to be everywhere they are. Whether it is the various social media channels, blog, website, emails, podcast, etc., have a presence at every digital channel for the convenience of your consumer to make a decision. For this matter, you must also consider advertising on OTT as most of the audience is present on these platforms today. Leverage every channel to get the most out of your marketing efforts. 

 

6.MICRO-INFLUENCER MARKETING  

An influencer is a common word for the digitally savvy people of today. Influencers are those who have the capability of driving decisions of the audience based on their content. Brands usually collaborate with big celebrities and influencers to grow their brand awareness and drive conversions. 

 

However, it is not guaranteed that a mere collaboration with a bigger celebrity with millions of followers will bring you sales. It is seen that even the most popular celebrities with millions of followers hardly have a better engagement on their social media posts that fails your influencer marketing goals.   

 

You can collaborate with micro-influencers with a decent number of followers but a higher engagement on social media posts. In the recent micro-influencers have brought significant sales for brands they have collaborated with. So next time you think for an influencer collaborative marketing, do not focus only on the number of followers they have but consider who their audience is, whether their audience falls in your target audience and how much is their engagement ratio. 

 

7.LEVERAGE USER-GENERATED CONTENT 

Sometimes, you can market your brand without creating content rather than simply leveraging the content that the users create. The user-generated content includes the online reviews and recommendations that your consumers leave after purchasing a product/service from your business.  

 

UGC content can be generated by conducting online contests that motivate the users to repost your brand post on their social media stories or make short videos promoting your product, etc., that generates brand awareness. UGC is one of the most authentic and reliable forms of marketing that drive better customer response as it is a form of virtual word-of-mouth marketing. 

 

Digital marketing has only changed the landscape of marketing to using the Internet however the basic principles of marketing remain the same. The only cue to get the most of your marketing efforts is by leveraging the latest trends in the market. Connect with us Entitledarts to amp up your marketing strategies with state-of-the-art marketing strategies and tools that boost your business revenue.  

Have you digitalized your business yet? The wave of digitalization had already hit the market a few years ago, however, it accelerated in these couple of years due to the pandemic and lockdowns. Consumers shifted from offline to online shopping, and the e-commerce industry witnessed a boom. Though most businesses are moving towards digitalization, considering a mobile app for business is not taken seriously. People believe that mobile apps are for retail businesses, and their business is not something that requires a mobile app as a website would do for them. However, they fail to realize that having a mobile app makes your business available to consumers 24*7 and enhances your relationship with them. There are many more benefits of having a mobile app for your business that are discussed in detail below. 

 

1.Increased consumer interaction 

2.Track consumer journey 

3.Enhanced consumer experience 

4.Personalized communication 

5.Upsell your products/services 

6.Lucrative marketing channel 

7.Reward the consumers 

8.Increased brand awareness 

 

1.INCREASED CONSUMER INTERACTION 

You might attract leads from various sources like social media or by ranking higher on search results or email marketing campaigns, but if you do not offer a good customer experience, the leads will not convert. The major difference between a lead and a conversion is created by the quality of interaction between the consumer and the business. With in-app live chat, customers have instant communication, report their issues, get queries answered, which all together drive increased sales and conversions.  

 

2.TRACK CONSUMER JOURNEY 

Mobile applications help you track your consumer journey conveniently. For example, when people are logged in in the app, you can find out how far they are from placing an order or what product/service is in demand or retarget the abandoned carts. Businesses run with consumer insights and consumer feedbacks, and via a mobile app, you can take leverage both of these. Insights give you a picture of how relevant your efforts are and help you channelize your efforts in the right direction that yields better results.  

 

3.ENHANCED CONSUMER EXPERIENCE 

Mobile apps lead to increased consumer interaction, and increased interaction means a better consumer experience. Navigating a mobile app is rather easier than navigating a website as mobile apps are quite handy. Logging into an app with personal details makes a consumer feel safe navigating an app and keeping his details secure.  

 

4.PERSONALIZED COMMUNICATION 

While your website would remain the same for every visitor, you can customize your mobile app to deliver personalized experiences to every user who logs in. Personalization lures consumers to give in, after all, assume you open an app and find a personalized offer on something that you were planning to buy in future, you would instantly buy it for the offer. Thus personalization could directly impact sales. 

 

When you track the consumer journey and find that a consumer has left a product in their cart for long without buying it, you can offer them a personalized special discount or an alternative offer that motivates them to check out the items in the cart.  

 

5.UPSELL YOUR PRODUCTS/SERVICES 

After tracking consumer preferences, provide suggestions and personalized recommendations related to products they view, like, add to cart or purchase which leads to upselling of your products/services. Upselling works great on mobile apps because of a higher degree of personalization possible in this landscape.   

 

6.LUCRATIVE MARKETING CHANNEL 

Mobile applications help you market your products/services in a better way at reduced costs. One of the most beneficial features of mobile apps is push notifications. Push notifications have a higher click-through rate than emails, as these are instantaneous communication between a business and a consumer. Emails fall into spam folders or go unnoticed by people, and many never care to check their mails owing to busy schedules, however, push notifications do not go unnoticed to that extent. 

 

While push notifications could increase your conversion rate, it is essential to keep the messages simple and spam-free, otherwise, people will not hesitate to turn off the notifications.   

 

7.REWARD THE CONSUMERS 

Along with offering personalized offers and discounts, you can run loyalty programs for increased customer retention. Offer loyalty points for every purchase a consumer makes and then help them redeem these points for exclusive deals and offers. Most businesses use loyalty programs these days to motivate their customers to stay back instead of moving out to the competitors. Loyalty programs work great when integrated into the mobile application that tracks consumer’s journey, update their loyalty points and automatically provide them loyalty benefits. 

 

8.INCREASED BRAND AWARENESS 

Ranking on app stores could be easier if you adopt the best app store optimization techniques. A higher ranking means greater brand awareness that, in turn, brings higher leads. Also, having a mobile app for your business can give you a competitive edge over your competitors who do not have one for their business.  

 

Having a mobile app for your business is not an added expense but an investment towards increased brand awareness, higher conversion rates, better consumer experience and higher consumer retention. If you are looking forward to having a mobile application for your business, reach out to Entitledarts, as we provide the best mobile/web app development services along with the right business solutions. 

The evolution of the Internet made things convenient, and shopping is no exception to it. The whole world has come to your fingertips, and wherever you are, you can buy anything from around the world with a few clicks. Shopping has become even more convenient with the online reviews that play a key role in decision-making. 90% of online shoppers check the online reviews before making a decision, and that narrates how vital consumer reviews are for your business. If you still do not consider encouraging customers to leave reviews, here are a few reasons to do it. 

 

REVIEWS BUILD CREDIBILITY FOR YOUR BUSINESS 

These days, people look for online reviews before making a purchase. If your business has reviews online, no matter positive or neutral, people trust that it is a genuine business and give it a try. The reviews you get on the digital space build an identity for your business or brand among the audience.  

 

1.THEY GUIDE CONSUMER’S DECISION MAKING 

 

These days when you look out to purchase any product or service, you will find hundreds of alternate businesses dealing in the same. This leaves the end consumers baffled about making the decisions. Let’s look into a simple daily life example. Assume you are looking to buy a photo frame, and you search for it online on a marketplace like Amazon and find a frame of your choice. Further, when you decide to buy it, you find another seller in the suggestions section who is selling the same photo frame. If both the sellers are selling the product at a similar price range, how will you decide where to buy it?  

 

At this juncture, a consumer usually looks for the reviews and ratings on the seller’s page or their product page. If there is a better rating for Seller 1 and more positive reviews than Seller 2, you as a consumer would decide on buying it from Seller 1. That is the impact of reviews on consumers that guide their decision-making process, and hence you must maintain better ratings and positive reviews for your business and products. 

 

2.YOUR CONSUMERS TRUST REVIEWS 

 

Earlier, people used to buy what their friends or family suggested or recommended. Now, people trust the reviews that are left online. Though the reviews are given by strangers whom the consumer does not even know, still a consumer trusts another consumer’s reviews because they like to play safe. In a survey, 94% of online shoppers admitted that a negative review convinced them to avoid visiting a business. This makes it crucial for businesses to get more positive reviews and build trust among the consumers. 

 

3.REVIEWS BOOST YOUR RANKING 

 

Do you know how lucrative it is to occupy higher ranks on search engine results? When users do not go beyond the first or second search result, you cannot expect them to travel to the second or third results page, and hence your ultimate goal should be to seal a spot on the top of the results. If you do not wish to spend much on advertising and look to grow your search rankings organically, many SEO factors contribute to higher search rankings. One among those is the consumer reviews.  

 

When Google returns local business results, it usually ranks the businesses with higher ratings or better reviews. Reviews and ratings account for nearly 10% of SEO ranking criteria, and hence it is a convenient way for you to boost your visibility. After all, only when your business website will be visible to people, they will consider your product/services. Thus, start receiving reviews from your consumers at the earliest. 

 

4.REVIEWS PROVIDE FREE ORGANIC MARKETING 

 

Have you heard about word-of-mouth marketing? It is when someone recommends you a product/service that they have tried and liked. Online reviews serve the same purpose, as they tell the consumers that a particular business is trustworthy and the products/services are worth giving a try. There are many popular brands like Tesla or Tupperware that do not run commercial advertisements, yet have a skyrocketed sales solely because of word-of-mouth marketing.  

 

5.REVIEWS GIVE CONSUMERS A VOICE 

 

Consumers are an important asset to any business, and consumers love when you treat them in the same way. When you encourage your consumers to share their experience and leave genuine feedback about your service, they feel their importance. It strengthens your business-customer relationship, and that wins you better ratings as well.  

 

6.REVIEWS HELP YOU BUILD BETTER CONSUMER RELATIONSHIPS 

 

When you ask customers to leave genuine reviews, you must be ready to receive reviews mixed with criticism, appreciation and suggestions. When there is a combination of positive, negative and neutral reviews, the reviews section looks more genuine rather than a fabricated or spammy review section. These reviews give you an insight into what the consumer wants and where does your service lag, giving you a lucrative chance to improve your service and skyrocket your sales. 

 

Look for a positive approach in every scenario. When you receive criticism or a negative review, analyse the issue faced by the user and rectify it. There are three direct benefits of doing this.  

 

• Firstly, if one or two consumers have faced the issue, it is possible that many would have faced it, but only one or two have voiced their opinion. This gives you a chance to improve the quality of your product/service, making it more user-friendly, boosting your sales that would have otherwise been impossible.  
• Secondly, when you address consumer’s issues in the reviews and provide the required solutions, the relationship between you and the consumer strengthens, and they return to you in future.  

• Finally, when new prospects visit your business and find how you value consumers’ reviews and provide them with timely solutions, they get impressed by your customer service and consider buying from you.    

 

What you tell about your brand is less effective than what your consumers have to tell about your brand. Your business is different from your brand as a brand projects a more humanistic approach to marketing. A brand is of the consumers, for the consumers and by the consumers and hence, value every consumer’s review to build a successful brand.  

 

Though it might be tricky to get reviews from your customers during the initial days of your business, you can play with a few marketing gimmicks to get it done. For example, encourage your customers to leave a review about your business in return for a discount coupon or loyalty points or reward points. Once you get a few reviews, there is no looking back as reviews generate more reviews. If you are looking to grow your business with top-notch UI/UX designs, marketing and IT services, feel free to connect with Entitledarts that has helped several businesses across the globe to boost their revenue and customer relationship.   

A mobile application is the best way to get in front of your audience, increase your consumer base, boost your sales and revenue and outperform the competitors. However, there are nearly 2 million iOS apps on Apple’s Store and more than 2 million Android apps on Google Play Store. To make your brand stand out from the competition and boost the app download rate, it is essential to improve your app visibility in the app store. Only when your app is visible to people, they will click-through it and then download it. To escalate your website/blog’s position on a search engine, Search Engine Optimization is used and similarly, to escalate your app visibility, App Store Optimization (aka ASO) is necessary. Here are the six steps to perform App Store Optimization for your mobile app and boost its ranking on the app store while driving an increased click-through rate. 

 

1. Pick the Right Title 
2. Use Relevant Keywords 
3. Optimize the App Description 
4. Use Compelling Visuals & Screenshots 
5. Analyze the Competitor Apps 
6. Maintain Good Ratings & Reviews 

 

1.PICK THE RIGHT TITLE 

Though Shakespeare quoted “What’s in a name?”, however in the world of digital marketing and the Internet, name/title is the most important metadata to rank higher on search results. When people search for any mobile app, they type in the keyword in the search box and click-through the top 5-6 results. To rank on these top spots, choose the app title wisely.  

 

Do not go for random names, choose a title that includes your brand name and the keyword. Additionally, the app name must not be too long, and it must be easy to read and remember. Speaking about the length of the title, Google allows you to use 50 characters for your app title, while Apple only lets you use 30 characters. Quirky and unique names have the added advantage of being remembered by people boosting the recognition value of your app.  

 

2.USE RELEVANT KEYWORDS 

The way keyword is crucial for boosting your search rankings, keywords are a crucial factor for ranking on the app store. Think of the words that people might use to search for the app. Analyze the keywords used by the other apps in a similar category and opt for similar keywords from the top-performing apps. There are many App Store Optimization tools to get a clear picture of the keywords searched by users, their search volume and the alternate suggestions. Most of these tools also combine AI to make a keyword search better. 

 

3.OPTIMIZE THE APP DESCRIPTION 

If you want people to click through your app and install it, you must give them potential reasons for that. The app description is one of the crucial metadata of your app that informs the users what your app is about. If you consider SEO, the meta description gives a short overview of your webpage to the users that motivate them to click-through, and the same goes with the app description. App description, like meta description, is the best place to add your keywords as Google indexes keywords from this metadata, but Apple does not. However, that does not mean you can stuff your keywords randomly; this black hat practice can penalize your app. Bend your keywords naturally into the description that allows you to add up to 4000 characters.  

 

Though the Apple store does not index keywords from the app description, still the description informs and influences people to install the app. Make your app description appealing to the audience that informs, educates and motivates them to install the app. Explain to them the USP and the benefits of your app and make it clearly structured. To increase the readability of the description, include pointers or also add emojis for entertainment.  

 

4.USE COMPELLING VISUALS AND SCREENSHOTS   

People believe what they see. Hence, to persuade the users to click-through your app listing and download the app, you must display the USP and the excellent user interface of your app via screenshots and visually appealing videos. It’s not only for the gaming apps to have amazing visuals, but every app from every category must leverage them.  

 

Firstly, the app icon must be appealing enough to capture the user’s attention on the search results page. Creative logo designs and graphics are important for businesses to grab the audience’s attention. Once your app icon is impressive enough, users will click-through it and land at your app. The next step is to persuade the user to click the download button. The screenshots and the videos of the app demonstrate the functionality of your app to the users and influence them to download it, similar to providing a virtual trial before purchasing something.   

 

5.ANALYZE THE COMPETITOR APPS 

Analyzing competitors work in your space gives you a picture of how they are performing, the optimization techniques they use, keywords targeted and what they are missing out on. Try to incorporate the best practices followed by them and address the gaps missed by them in the optimization techniques.   

 

6.MAINTAIN GOOD RATINGS AND REVIEWS 

The ratings, reviews and comments you receive on your app listing are other huge factors that the app stores consider while ranking your app. Even the users who visit the app, at least check one or two reviews before considering whether to download the app or not. Hence you must maintain a good rating and encourage your app users to leave a review on the app store.  

 

If someone raises an issue they face while using the app or a complaint in the review section, make sure you respond to them quickly and try to solve their issue at the earliest. This demonstrates to the people that you value every user and their feedback and helps you build a good relationship with the users while also boosting the rate of active users. 

 

Most app store optimization techniques are similar to that of search engine optimization techniques used to rank higher on SERPs organically. Similar to SEO, ASO is an ongoing process to remain on top of the user app search results and boost the click-through and download rates of the app. Connect with us at Entitledarts to develop a robust mobile application and optimize it to boost the download rates.