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by admin - 26 Feb 2021

Every business aims that its website ranks higher on SERP to bring more traffic and increased conversions. This is indeed one of the prime goals of digital marketing. One of the factors that indicate where your website could potentially rank on the search engine results is the Domain Authority of your website. The higher your domain authority, the higher will be your position on the search results and the higher the traffic coming to your website. But how can you improve the Domain Authority score of your website? Here we present you a few SEO tips and tricks to better your Domain Authority score and rank your website higher on SERP.
Domain Authority of a website is a metric measured on a logarithmic scale ranging from 0 to 100 and indicates how well your website ranks on the search engine. Developed by Moz, this metric just gives you a predictive value for how well your website will rank rather than actually influencing your rankings. It is an indicator of whether the SEO techniques you are deploying on your website is proving effective or not.
A few factors are taken into consideration to determine the Domain Authority score of your website. Let’s find what are the factors considered.

  • Quality of the content on the website
  • The number of linking root domains
  • Quality of those incoming links pointing to your website
  • Social signals depicting how your website is performing on social media
  • Overall SEO of your website

Create an account on Moz and go to Moz open site explorer. Enter your website URL and check the domain score.
While checking your domain authority score, you’ll come across another term named Page Authority. Page authority is similar to domain authority, but it does not consider the entire website. This is a performance metric of specific pages on the website, indicating how well these pages rank on SERP. If your website has several pages with a high page authority score, your domain authority score is indeed boosted. The factors that influence the domain authority score have an impact on the page authority score as well.
Having known the factors that influence the domain authority score, you can now work on them to boost the domain authority score of your website. A few simple tricks to increase the domain authority score are mentioned below.
1. Perform Good On-Page SEO
On-page SEO is something that is totally in your control. Optimize all the on-page coding, including the XML sitemap, title tags, meta tags, alt tags, etc. Keep the permalinks short and the URL meaningful and structured. Properly use the heading tags and optimize the media content whether it is image, video or audio. Try to use maximum internal links so that people stay longer on your website by navigating on other pages of the website, thereby decreasing the bounce rate. Migrate your website to https so that it remains secure and does not get blocked for visitors.
2. Create High-Quality Content
You would have heard the fact that content is the king. It is absolutely true. Even if you perform the best of the SEO techniques on your website, if the content is not good enough, you’ll be missing something crucial. Create high-quality content and long-form content that addresses the topic in-depth, covering a wide range of the topic. Use relevant keywords and blend them naturally into your content. Restrict from stuffing keywords unnecessarily in your content. Format your content in a way that it is potential enough to rank on Featured Snippets of Google. Featured Snippets are like the cherry on the cake of SERP. They drive the maximum traffic, and hence your ultimate SEO goal must be to find a place on Featured Snippets.
3. Fetch More Higher Authority Backlinks
A backlink is when another website or webpage links to your website. You must maintain a strong link profile to increase your domain authority score. To maintain a strong link profile, get more backlinks from high authority websites. Getting backlinks from a high authority website improves your credibility and sends positive signals to search engine regarding your website. Make sure that the backlinks you get are from the websites related to your niche, and try to avoid bad links. Also, try to get links from different unique websites.
4. Increase the number of Linking Root Domains
Consider your website has 20 external backlinks from two different websites. This would only be considered as two linking root domains. Try to fetch backlinks from different websites. Even if there are only 10 backlinks from 5 different linking root domains, your domain authority score will be better than the previous case. Hence try to get links from different unique websites.
5. Avoid Spammy Links
In the competition to outperform your competitors by getting more backlinks, do not opt for bad links. Bad links are not necessarily those with low DA but are irrelevant and of no use to your website. Avoid buying paid links and make link-building a sincere practice.
6. Mobile Friendliness of the Website
Three-fourth of the searches on the Internet happens on mobile phones these days. Make sure that your website is optimized enough to be mobile-friendly so that mobile users have the convenience of scrolling through your website without any disappointment. Lack of mobile-friendliness in your website will affect its search rankings too.
7. Increase the Page Load Speed
Will you stay on a website that takes too long to load? No! Right?
People are not so patient to stay on a page that takes too long to load, and hence the bounce rate increases. On the other hand, if your website/webpages load faster, people will navigate between various pages of your website and your bounce rate will diminish.
8. Utilize Social Media Effectively
Promote your content on social media and share a gist of your content on social media channels. Websites that have a good social media presence are more likely to appear on the top results of Google.
Follow the above steps to boost the Domain Authority of your website and also try to be patient. Increasing Domain Authority and maintaining it high is not a one-time process, it is an ever-going one and requires efficient marketing and SEO strategy. Connect with us at to boost your website position on the search engine rankings.


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