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Why is color combination so important in branding?

by admin - 16 May 2016

We all know what colors look like however have you ever wondered over the actual textual definition of color? It is said to be as the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light. NASA states that light comes to Earth from the sun in waves. Some of the waves are longer. Some of the waves are shorter. We see the waves as the colors of the rainbow. Each color has a different wavelength. Red has the longest wavelength. Violet has the shortest wavelength. When all the waves are seen together, they make white light. All of our  eyes have cones inside them to help us see the waves as color. Our eyes see the reflection of sunlight off of things around us. The color we see is the light reflected back to our eyes. Now you might be thinking why am I telling you all of this.


I am telling you this because color plays one of the biggest role behind branding of any company. One can say that it is the backbone of branding. Did you know that there is a branch of psychology called ‘Color Psychology’ and it is the study that deals with how color affects human behavior. Color influences perceptions that are not obvious, such as the taste of food. Color can indeed influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color.


For instance, Yellow signifies joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard and friendship; Blue signifies peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant; Lavender symbolizes femininity, grace and elegance; Black signifies power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, sadness, remorse, anger, anonymity; White signifies reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures) and so on so forth every color has its own significance, feeling, emotion and an experience attached to it and the same goes different color combination.


Color should not be underestimated because studies have already proved that this element has a very deep connection to human behavior and we at Entitledarts do take branding of your company seriously that we have experts to advise their clients on what would suit their business the best.


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