by admin - 24 Sep 2021

Marketing is a way to get your business in front of the audience; tell them who you are, what you do, and how could you benefit them. Marketing is truly as simple as that, but the market is highly saturated, and when every brand uses the same age-old marketing tactics, consumers get baffled, and sales decline. Consumers, these days, love personalized messages rather than a generic piece of advertisement, the demand for instant communication with the business and quick decision-making. To keep up with the ever-changing consumer behaviour, businesses need to keep up with the latest marketing trends. To help you ace up your marketing strategy, here we have compiled the latest digital marketing trends for 2021 and 2022. 

1.Personalized Marketing

2.Marketing Automation

3.AI-Integrated Marketing

4.Voice Search Optimization

5.Multichannel Marketing

6.Micro-influencer Marketing

7.Leverage User-Generated Content 

1.PERSONALIZED MARKETING 

Imagine going to a party or a conference, and the host welcomes you personally among the crowd of guests. How do you feel at that moment? It makes you feel the importance the host has given you out of all the other guests. The same is with your consumers. 

Consumers love it when you send them personalized messages rather than bombarding their screens with generic advertisements that have nothing to do with them. Personalization not only means sending common mail to all consumers by only changing the names of the receivers. 

Personalization is when someone visits your website for the first time, encourage them to a welcome offer. Send personalized birthday or anniversary wishes to your consumers along with special discounts. Run loyalty programs and reward your customers on reaching the different milestones. Show them recommendations based on their interests and previous behaviors.  

A study by Accenture reports that 91% of consumers are likely to buy from a business that sends recommendations relevant to them. This stat clearly indicates how lucrative personalized marketing can be to skyrocket sales.  

Right from your CTAs to the landing page copy, every piece of content must be hyper-targeted to the exact consumer that increases the chance of conversions. Before drafting personalized content, it is important to draft your target audience and define your ideal buyer persona.  

2.MARKETING AUTOMATION 

Do you think you can stay online all 24 hours and perform every marketing task manually? This will consume maximum of your precious time that could be well utilized in expanding your business, improving your services and implementing new forms of marketing strategies. To reduce your marketing workload and generate better results, switch towards marketing automation. 

Marketing automation is as simple as scheduling your social media posts to automatically responding to social media comments. You can use automation tools for lead generation wherein you offer a welcome gift to the first time visitor of your website, and as soon as the person enters his/her email in the box, the email containing the gift reaches their mailbox shortly and also their mail gets populated in your mailing list to send personalized emails in future. 

A recent study found that 80% of businesses that used marketing automation received increased leads and higher conversions via automated lead nurturing. Marketing automation is also used to target the abandoned carts and motivate the consumer to purchase by offering personalized offers or discounts. Automation tasks are made even simpler and easier with the help of AI.  

3.AI-INTEGRATED MARKETING 

Artificial Intelligence is when machines perform complex tasks with an intelligence of the like of a human. People have a misconception that AI is something only related to complex scientific or engineering tasks, but the reality is AI is being integrated into the marketing strategies by popular brands across the globe to boost the marketing ROI.  

According to the reports of Narrative Science, 80% of business and tech leaders say AI boosts business productivity. AI can be used for marketing automation, data analysis, learn customer preferences, find & leverage the latest trends in the market.  

AI is used to re-target the abandoned carts, analyze consumer behavior and target them with recommendations accordingly. To put it simply, the personalization and automation of marketing get achieved via AI.  

One of the best real-time examples of AI being used to personalize content is the home feed of Netflix. The biggest driving factor in the popularity of this OTT platform is it gives personalized recommendations to every user, and the shows recommended to every user along with the thumbnails of those shows are unique and different for every user. Thus AI has paved way for the grand success of platforms like Netflix. 

4.VOICE SEARCH OPTIMIZATION 

The usage of voice searches have increased exponentially in recent times and this derives from the fact that people are highly engaging with digital voice assistants like Amazon Alexa or Google Assistant. When performing voice searches, people usually speak lengthy sentences and hence target long-tail keywords and keep your content in a simple, conversational tone. Optimize your content for voice search to boost your visibility on search results.  

5.MULTICHANNEL MARKETING 

Your consumers could be anywhere, and they want you to be everywhere they are. Whether it is the various social media channels, blog, website, emails, podcast, etc., have a presence at every digital channel for the convenience of your consumer to make a decision. For this matter, you must also consider advertising on OTT as most of the audience is present on these platforms today. Leverage every channel to get the most out of your marketing efforts. 

6.MICRO-INFLUENCER MARKETING  

An influencer is a common word for the digitally savvy people of today. Influencers are those who have the capability of driving decisions of the audience based on their content. Brands usually collaborate with big celebrities and influencers to grow their brand awareness and drive conversions. 

However, it is not guaranteed that a mere collaboration with a bigger celebrity with millions of followers will bring you sales. It is seen that even the most popular celebrities with millions of followers hardly have a better engagement on their social media posts that fails your influencer marketing goals.   

You can collaborate with micro-influencers with a decent number of followers but a higher engagement on social media posts. In the recent micro-influencers have brought significant sales for brands they have collaborated with. So next time you think for an influencer collaborative marketing, do not focus only on the number of followers they have but consider who their audience is, whether their audience falls in your target audience and how much is their engagement ratio. 

7.LEVERAGE USER-GENERATED CONTENT 

Sometimes, you can market your brand without creating content rather than simply leveraging the content that the users create. The user-generated content includes the online reviews and recommendations that your consumers leave after purchasing a product/service from your business.  

UGC content can be generated by conducting online contests that motivate the users to repost your brand post on their social media stories or make short videos promoting your product, etc., that generates brand awareness. UGC is one of the most authentic and reliable forms of marketing that drive better customer response as it is a form of virtual word-of-mouth marketing. 

Digital marketing has only changed the landscape of marketing to using the Internet however the basic principles of marketing remain the same. The only cue to get the most of your marketing efforts is by leveraging the latest trends in the market. Connect with us Entitledarts to amp up your marketing strategies with state-of-the-art marketing strategies and tools that boost your business revenue.